You should choose Serpact because our work is completely transparent, and we hide nothing from you. We approach each client individually and work only on website issues that truly need improvement. We have almost 20 years of experience in search engine optimization on an international level, and we are dedicated to long-term work to achieve actual results. We are the first and only Bulgarian SEO agency to have won the European Search Awards and presented at a Google event in Zurich. We are also certified by the largest SEO company in the world - Stone Temple (currently Perficient Digital).

Do you need me (as a business owner) or another team member to participate in the optimization processes?

Yes, we often need to collaborate with web developers, marketing experts, managers and other team members to ensure we have the same vision and move forward together.

How can I track the progress of your work?

We send you monthly reports with detailed information about your website's current visibility in search engines.

How does Serpact optimize websites for search engines?

Our team works on several levels - technical SEO, content strategy and website promotion . Many things are done manually, and we only use software tools as a starting point.

When can I expect to see results from the SEO optimization?

Typically, the first results become visible in the first six months. However, this depends on the particular niche of your business and its dynamics. In some cases, seeing the results can take much longer.

SEO Optimization Services - Detailed & Full Scale

What is SEO Optimization

Individual approach to each client – this is what makes us different and prepared for every project.

SEO agency Serpact ™ offers you just that. We have a set number of clients that we work with and do not exceed. We work entirely for you, we are certified, we have experience in different markets in the most difficult niches and achieve results!

Learn about our different SEO packages and choose the right one for you.

SEO optimization process – 4 main parts

SEO Part I – On-Page (On-Site) Аnalysis

A necessary practice for every client of SEO Аgency Serpact included in all three SEO optimization packages is the so-called On-Page (On-Site) Analysis, without which it is impossible to monitor the current condition of the website.

All listed subpoints will be checked, analyzed and corrected within the first/second month of the optimization process.

Analysis of the website’s indexing and main On-Page omissions:

Pages with status 4xx
Pages with status 5xx
404 page
Robots.txt file
Configuration of XML Sitemap
Sitemap HTML
RSS/Feed
Redirects (301,302,307 и 308)
Status of www and non-www versions of the website
Warnings for HTTP/HTTPS website versions
List of pages with 302 redirect
List of pages with 301 redirect
Pages with more than one redirect
(long redirect chains)

Pages with meta refresh
Pages with rel=”canonical” tag
Broken internal links
Excessive number of links
Dofollow outbound links
Internal website link juice
HTML and CSS checkup of the code and validation with validators
Pages with several canonical URLs
Pages with Frames
Checkup of really big pages
Checkup of SEO Friendly URL addresses in the website and their eventual rewriting

Dynamic URLs
Really long URLs
Photos analysis
Broken photos
Missing alt text of photos
Missing Тitle Тags
Dublicated titles
Really long titles
Missing meta descriptions
Dublicated meta descriptions
Really long meta descriptions
H1, H2, H3, H4, H5, H6, B and A tags

Complete Markup Test:

Article
Breadcrumb
Book
Course
Event
FAQ

How-to
Job Posting
Local Business
Logo
Product
Q&A

Recipe
Review snippet
Sitelinks search box
Speakable
Video

Website loading speed (Google Page Speed Test)

1
TTFB (time to first byte) analysis

2
Core Web Vitals analysis

Website’s webpage analysis (Mobile Friendly Test):

1
Think with Google test

2
Manual website checkup for UX

3
Google Analytics Configuration checkup

4
Сonnection with Google Analytics and Google Console

SEO Part II – Creation of Content Marketing Strategy

Necessary practices for every client of SEO Аgency Serpact that are included in all three SEO optimization packages.

Website’s webpage analysis (Mobile Friendly Test):

Мonthly queries
Difficulty in ranking
Potential in a commercial aspect
Potential traffic
The number of competition’s Google pages
Word relevancy

Grouping according to specific criteria/location

Color
Мaterial
Common words
User expectations
Topic and others
Semantic phrases and questions

Competition level in relation to Google

Local Pack
Google AdWords
Rich Cards
Top Stories
Features Snippets

Competition research:

List of keywords whose web positions are lower than those of the main competition
Full comparison of the positions and visibility to those of the competition
List of missed important keywords to the website

Тop competitors’ pages and keywords that cover their parameters:

Тоp pages with inbound links
Top pages with social signals, likes, shares, comments and others
Тop pages with organic traffic
General top pages – these that generate the whole traffic
Pages with low ranking and low traffic levels from Google
Pages with a small number of inbound links but with a high level of organic traffic

List of the project’s ranked words focused on specific parameters:

1
Based on words from Google Search Console

2
Current position

3
Тraffic

4
CTR

5
Impressions

6
Ranked page

7
Conversions based on a page

Content audit:

URL
Title
Title length
Мeta description
Мeta description length
H1 & H2 subtitles

Content size
Social signals
Unique visitors
Time spent on the page
Main keyword
Related keywords with the main word

Position
Number of queries
Page Authority
Inbound links
Outbound links
Оrganic traffic

1
Сreation of Content Marketing matrix – profile of the perfect clients and building of a content funnel.

2
Creation of a Content Marketing Strategy Plan based on the collected information from all the abovementioned points

SEO Part III – Creation of a Link File that includes a list of planned links and a Link Report with the current website’s links

The process of building quality links and business citations is the third main process on which we work in Serpact.

The creation of a link file is done slowly and passes a series of checkups, some of which we will mention here. The different SEO packages offer different workloads on the Link profile of every website.

Let’s look at some of these checkups:

Analysis of the website’s link profile
Research of the bad links to the website and their implementation in the Google Disavow Tool
Creation of a Link Profile based on the analysis of the abovementioned subpoints
Analysis of the competition’s Link profile

Аnalysis of the online business citations
Creation of a Link File to which we add a plan that includes where, when and how to get links based on all previous analyses
Сreation of a full list of necessary registration of the website in mass and authoritative websites

Google Plus profile and Google My Local Business pages
Social media integration – automatic and manual
Сreation of cross-links
Improvement of inbound and outbound links to your site
Social Bookmarking

SEO Part IV – Full Transparency and full control of the project

All the abovementioned methods of On-Page (On-Site), Link File plus Link File, and Content Marketing Strategy are performed during the start-up and the SEO optimization period. Every client should know that we constantly monitor every subpoint of the services we have mentioned.

We don’t give you a specific deadline or guarantee you high rankings because that’s not serious and professional. The only thing we can guarantee is that we will work on your project with all the energy and skills we have.

Here are some of the things we monitor:

UX (User experience) – improvement, testing, control and ideas based on the tendency
Website usability
Monitoring of all On-Page (On-Site) parameters and their correction, if necessary
Моnitoring of the website’s Link profile – internal, outbound, inbound links

Мonitoring on server level
Мonitoring of 404 mistakes
Моnitoring of the website’s bad links
Моnitoring of the website’s bad links

Each month, the client receives an SEO report about the work we completed, so they know how their budget is used.

Do you have questions? See more on our blog or give us a call.

Each problem will be accompanied by one or several most appropriate solutions and guidelines for their implementation.

Find out more

Call us

Frequently Asked Questions

You should choose Serpact because our work is completely transparent, and we hide nothing from you. We approach each client individually and work only on website issues that truly need improvement.

We have almost 20 years of experience in search engine optimization on an international level, and we are dedicated to long-term work to achieve actual results.
We are the first and only Bulgarian SEO agency to have won the European Search Awards and presented at a Google event in Zurich. We are also certified by the largest SEO company in the world – Stone Temple (currently Perficient Digital).
Yes, we often need to collaborate with web developers, marketing experts, managers and other team members to ensure we have the same vision and move forward together.
We send you monthly reports with detailed information about your website’s current visibility in search engines.
Our team works on several levels – technical SEO, content strategy and website promotion. Many things are done manually, and we only use software tools as a starting point.
Typically, the first results become visible in the first six months. However, this depends on the particular niche of your business and its dynamics. In some cases, seeing the results can take much longer.