SEO Analysis

step 2 of 4


SEO ANALYSIS
SEO Analysis of your website is very important to understand its current status.
The analysis is divided into several processes, the main ones being structural information, speed, On-Page condition, Off-Page condition, design, usability, internal links, keyword ranking, and inbound links to your web site, for which an analysis is made for each.

SEO ANALYSIS STEP 1

SPEED IS IMPORTANT

YOUR WEBSITE SPEED DEPENDS ON SEVERAL FACTORS

  • • Give priority to the visible content.
    • Avoid redirects from landing pages.
    • Minimize the HTML of the page.
    • Minimize the JavaScript code on the page.
    • Reduce the response time of the server.
    • Optimize image size.
  • • Minimize the CSS code on your website.
    • Remove blocking JavaScript and CSS.
    • Take advantage of browser caching.
    • Enable compression on the web site.

SEO ANALYSIS STEP 2

USER INTERFACE

IT IS IMPORTANT FOR YOUR WEBSITE TO BE EASY TO USE.

  • • Avoid the cues hiding the content.
    • Avoid browser plug-ins.
    • Use readable font sizes.
    • Response or mobile design configuration.
    • Test window frames.
  • • Analyze your target touch zones.
    • Consider call-to-action buttons.
    • Be careful with the navigation buttons.
    • Edit adjacent or overlapping zones.
    • Test on all devices and browsers.

SEO ANALYSIS STEP 3

SCHEMA.ORG

SCHEMA.ORG MARKUP IS AN EXTEREMELY IMPORTANT FACTOR

The main markings on one page should contain:

  • • WebPage – describes the links on the page
    • Organization – describes the company
    • WpHeader – describes the header of your website
    • LocalBusiness – marks the site as a local business
    • Civic Structure – Working Time
    • WebSite – Describes the entire web site
    • WpFooter – Describes the bottom of the website
  • • SiteNavigationElement – Describes navigation
    • Breadcrumps – describes the paths to the website
    • Product – describes the products
    • Aggregate Rating – shows stars (ratings)
    • Article – describes the publications

SEO ANALYSIS STEP 4

COMBINED ANALYSIS

ON-PAGE plus OFF-PAGE

It’s important for a site to be properly analyzed in relation to On-Page and Off-Page so you can get a clear idea of its current status. The data from these parameters is used afterwards for the necessary adjustments of every site.

Major On-Page and Off-Page analyzes should contain:

  • • Inbound links and outbound links.
    • Internal links and content.
    • Review of H1, H2, H3 tags and titles.
    • Research of meta descriptions and Robots.txt.
    • Meta robots tag and HTTP status code.
    • XML Sitemap and RSS feed
  • • www. / non-www. and Error 404 page.
    • URLs and rel = canonical
    • SEO rankings and Broken links
    • Photos – titles, descriptions, and alternative tags
    • Sharing and Social buttons engagement.
    • Trust and authority – Domain Authority.

Content analysis

Content analysis is a part of the complete SEО audit of a website and should not be underestimated. The content itself forms the basis of a really successful strategy in search engines optimization.

This type of analysis can be applied to 2 cases – if you already have a content or you are about to get such a strategy. It includes the following elements:

  • • Detailed keyword analysis for your business niche or analysis and research, if you still don’t have such an analysis.
    • Creation of informational architecture of your website or review of such exisitng architecture.
    • Analysis of the main efficiency metrics and your content strategy’s success: branding, social engage, sells generation, dropout level, time spent on the site’s pages, unique page review, new visitors, returning visitors and clients, link attraction.
  • • Creation of content and matrix strategy – they will direct you what content will be made, in what form, for which type of audience and with which purpose.
    • Semantic text analysis according to the semantic factors Google uses to make an assessment of your content. .
    • Оn-page content optimization of the site’s pages.
    • Tracking and implementation of the best content practices required by Google.
    • Analysis of your competition in the organic results.

Analysis of your site’s link profile

The analysis of your site’s link profile includes complete review and assessment of the links and domains with links to your site. It consists of series of processes that are performed with the help of a software as well as manually by our specialists.

The main purpose of the analysis is to check the domains authority, their quality and relevancy. It’s really important to mention that Serpact pays huge attention to the quality of the links and their semantic relevancy not to their quantity. Last but not least, for us is important the authority of the domain from which your website gets a link and also its link profile.

In the process of analysis we will pay attention to several factors that determine the quality of the links in your website’s profile which are:

  • •The ratio between the number of links and domains
    • IP addresses of the domains in the link profile
    •Types of inbound links
    • Dofollow & Nofollow links
    • Analysis of anchor texts
    • Semantics, relevancy and links
    • Geographical link arrangement
    • Links growth rate
  • • Lost links
    • Broken links
    • Toxic links
    • Dates of appearance and disappearance of links
    • Freshness of the links
    • Tendency of correspondence between appearing and disappearing links
    • Мany others

As a result from our job, you will get a detailed report that will show the analysis of your website’s results manually and individually. In addition to this you will receive an explanation of every term we have used in the process of the analysis.

In your future work with Serpact you will get a link creation strategy which is in most cases related to your content strategy and work on the informational architecture of your website.