SEO optimization

step 3 of 4

SEO OPTIMIZATION
Individual approach to each client, this makes us different and prepared in every project. SEO agency Serpact ™ offers you just that. We work with few clients, and for this we have a set number of clients that we do not exceed. We work entirely for you, we are certified, we have experience in different markets in the most difficult niches and achieve results! Learn about our different SEO packages and choose the right one for you.

our process in action

here is what we can do within 12 months with your website

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SEO OPTIMIZATION PROCESS

4 main parts

SEO Part I • OnPage {OnSite} АNALYSIS

Necessary practices for every client of SEO Аgency Serpact that are included in the three packages of SEO optimization is the so called OnPage {OnSite} Аnalysis without which is impossible to find out about the current condition of the web site. All enumerated subpoints are checked, analyzed and corrected within the first/second month during the optimization process:

Analysis of the website's indexing and main OnPage ommisions

  • • Pages with status 4xx
    • Pages with status 5xx
    • 404 page
    • Robots.txt file
    • Configuration of XML Sitemap
    • Sitemap HTML
    • RSS / Feed
    • Redirects{301,302,307 и 308}
    • Status of www and non www versions of the website
    • Warnings for HTTP/HTTPS web site versions
    • List of pages with 302 redirect
    • List of pages with 301 redirect
    • Pages with more than one redirect
    {long redirect chains}
  • • Pages with meta refresh
    • Pages with {rel="canonical"} tag
    • Broken internal links
    • Excessive number of links и
    • Dofollow outbound links
    • Internal website link juice
    • HTML and CSS check up of the code and validation with validators
    на
    • Pages with several canonical URLs
    • Pages with Frames
    • Check up of really big pages
    • Check up of SEO Friendly URL addresses in the web site and their eventual rewriting
  • • Dinamic URLs
    • Really long URLs
    • Photos analysis
    • Broken photos
    • Missing alt text of photos
    • Missing {Тitle Тags}
    • Dublicated titles
    • Really long titles
    • Missing meta descriptions
    • Dublicated meta descriptions
    • Really long meta descriptions
    • H1, H2, H3, H4, H5, H6, B and A tags

Complete Mark Up Test

  • • Web Page
    • Organisation
    • WP Header
    • WP Footer
    • WebSite
    • Site Navigation Element
    • Hotel
    • Restaurant
    • Local Business
  • • Products
    • Products Reviews
    • Table
    • Price list
    • Breadcrumbs
    • Article
    • Civic Structure
    • Service
    • Web Page
  • • Open Graph check up and configuration
    • JSON
    • LD
    • RDFa
    • Microdatav • Microformats
    • Analysis of {FAQ} page

Website load speed {Google Page Speed Test}

• TTFB {time to first byte} analysis

Website's webpage analysis {Mobile Friendly Test}

• Think with Google тест
• Manual website check up for UX

Website's mobile page analysis {Mobile Friendly Test}

• Google Analytics Configuration Check up
• Сonnection with Google Analytics and Google Console

SEO Part II - Creation of Content Marketing Strategy

Necessary practices for every client of SEO Аgency Serpact, that are included in the three SEO packages optimization.
  • Research and analysis of keywords with a focus:

    • Мonthly queries
    • Difficulty in ranking
    • Potential in commercial aspect
    • Potential traffic
    • The number of competition’s Google pages
    • Word relevancy
    • Grouping according to a specific criteria / location:
    • Color
    • Мaterial
    • Common words
    • User expectations
    • Topic and others
    • Semantic phrases and questions
  • Competition level in relation to Google елементи:

    • Local Pack
    • Google AdWords
    • Rich Cards
    • Top Stories
    • Featured Snippets
  • Competition research:

    • List of keywords whose web positions
    are lower than those of the main competition
    • Full comparison of the positions and visibility to those of the competition
    • List of missed important keywords to the website
    • Тop competitors’ pages and keywords :
    that cover their parameters:
    • Тоp pageas with inbound links
    • Top pages with social signals, likes,
    shares, comments and others
    • Тop pages with organic traffic
    • General top pages-these that generate the whole traffic
    • Pages with low ranking and low traffic level in Google
    • Pages with a small number of inbound links but with a high level of organic traffic
  • List with the project's ranked words with a focus

    • Based on words from Google Search Console:
    • Current position
    • Тraffic
    • CTR
    • Impressions
    • Ranked page
    • Conversions based on a page

Content audit:

  • • URL
    • Title
    • Title length
    • Мeta description
    • Мeta description length
    • H1 & H2 subtitles
  • • Content size
    • Social signals
    • Unique visitors
    • Time spent on the page
    • Main keyword
    • Related keywords with the main word
  • • Position
    • Number of queries
    • Page Authority
    • Inbound links
    • Outbound links
    • Оrganic traffic
• Сreation of Content Marketing matrix - profile of the perfect clients and building of a content funnel.
• Creation of Content Marketing Strategy Plan on the basis of the collected information from all abovementioned points:

SEO Part III - Creation of Link File that include list of planned links and Link Report with current website's links

The building process of quality links and business citations is the third main process on which we work in Serpact. . The creation of a link file is done slowly and passes a series of check ups some of which we will mention here. The different SEO packages offer different work load on the Link profile of every website:
  • • Analysis of the web site’s link profile
    • Research of the bad links to the website and their implementation in Google Disavow Tool
    • Creation of a Link Profile on the basis of the analysis of the abovementioned subpoints
    • Analysis of the competition's Link profile
  • • Аnalysis of the online business citations
    • Creation of Link File to which we add a plan that includes where, when and how to get links on the basis of all previous
    • Сreation of a full list of necessary registration of the website in mass and authoritative websites.
  • • Google Plus profile and Google My Local Business pages
    • Social media integration – automatic and manual
    • Сreation of cross links
    • Improvement of inbound and outbound links to your site
    • Social Bookmarking

SEO Part IV - Full Transparency and full control of the project

All abovementioned methods of OnPage {OnSite}, Link File plus, Link File and Content Marketing Strategy are performed during the start up and the SEO optimization period. Every client should know that we perform constant monitoring of every subpoint of the services we have mentioned. We don’t tell you a specific term and guarantee you high ranking because it’s not serious and professional. The only thing we can guarantee is that we will work on your project with all our energy and skills we have.
  • • UX (User experience)
    - improvement, testing, control and ideas on the basis of the tendency
    • Website usability
    • Monitoring of all OnPage {OnSite} parameters and their correction if necessary
    • Моnitoring of the website’s Link profile – internal, outbound, inbound links
  • • Мonitoring on server level
    • Мonitoring of 404 mistakes
    • Моnitoring of the website’s bad links
    • Моnitoring of the website’s bad links
Every month the client receives a SEO report about the work completed by us in order to know how their budget is being spent.