Video SEO
Video has the ability to convey content quickly, easily, and in an intriguing format. In just a few seconds, our attention is fully engaged with what is happening on the screen.
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Video SEO – optimizing the most convenient content found online!
Video has become an integral part of businesses’ vision. A lot of us, as consumers, prefer video content over text. It’s no surprise that successful companies devote energy and time to boost their video presence! Videos help them grow their brands, create an emotional connection with their followers and increase their sales opportunities.
Video as a tool
Video can deliver content quickly, efficiently, and in an engaging format. Just a few seconds and our attention focuses on what’s happening on screen.
Customers have the opportunity to see a product, create its visual representation more clearly, and thus facilitate their purchasing decision. Plus, audiences will get to know the people behind a business. They will also develop emotions towards the brand and tie those to the purchase decision process.
The curiosity about video content also leads to a much lower bounce rate!
A business could use a few videos to create its virtual image, introduce its product and make friends with its audience.
In psychology, video content combines two types of informational encoding – visual encoding (the picture) and audio encoding (the audio).
Why is this important? In cognitive psychology, how we receive information is of particular importance. According to the type of information, it encodes in our memory differently. The data’s format will determine the memorization and the length of time it is retained.
Or in other words, a customer can memorize only a specific percentage of the content he reads in an article. Similarly, when they listen to a podcast, they can memorize only a specific amount of audio information.
However, when we combine the information from the article, visualize elements of focus, and use sound – the user gets the entire experience that statistically enables them to retain more information.
In summary – articles are a great tool that we can’t do without, but a video gives the user something more. It makes it easier and saves their time. Articles and videos can provide the audience with everything they need as an information stream.
Why is it essential to optimize your video content?
More and more businesses are betting on their video presence. Which in turn means that the competition is rising by the hour. According to statistics from YouTube, people were uploading over 720,000 hours of video per day in 2021. Daily. Every day.
Those bulks of information put businesses in a situation where, in addition to creating the best video possible, they had to do something more to give their video a chance, reach the right people and thus expand their distribution opportunities.
What can we do to optimize our videos online?
To what extent is Video SEO a complex task?
Let’s take YouTube as an example. Your content uploaded there should be prepared for Youtube users, for your users, for algorithms, and for indexing. And this will only help the performance of your video. The platform wants more and more users who visit it, which means that you have to work for the platform if you want the platform to work for your video.
Video SEO is a complex combination of procedures and methods designed to give you a chance to rank better on Google and YouTube. SEO, from a video perspective, refers to video optimization on several levels – quality, content, and user value.
To the question: Which of these procedures and methods is most important? – We will answer – the content of the video! It should give answers to questions.
Although similar to an article that requires some styling preparation before publishing, a video needs its fair share of preparation before publishing in the infinite universe of online search engines. That will give your valuable and good content a maximum chance of reaching the right audience.
Google, Youtube, Bing, Vimeo, and many others have a special policy that ensures the importance of various content-optimization factors can shift at any time. They’re famous for their frequent updates. The know-how and the best practices are the reason why you should trust an expert when you want to optimize your video content.
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Frequently Asked Questions
Video SEO combines techniques and practices designed to improve your videos’ visibility and ranking in search engines
Video is one of the most used forms of content after text. Millions of videos are shared globally every day. Video SEO helps appropriately target a specific group of users – your ideal customers.
The video SEO process requires analysis, planning, technical assignments, and proper distribution of a piece of content. Each of these processes requires specific conditions to be met for optimization to be successful.
Youtube is the second largest search engine in the world after Google, and in case a business uses the platform for its video products, optimizing them is highly recommended.
Optimization and proper markup of videos on a website are part of its optimization. They are essential for search engines to understand better what a video contains and who it would be helpful for.
How do I contact you if I need video SEO?
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