Content Analysis

Content is the engine of any successful SEO strategy. Nowadays, SEO optimization relies more than ever on it for better visibility and efficiency of organic traffic for the business. With the development of search engine algorithms, simply targeting a phrase through repeatability is not enough.

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Content Analysis

Why do you need content analysis?

The reasons for content analysis might differ because your business is unique.

However, our practice has enabled us to summarize a few common common situations where content analysis is necessary.

A website with good search engine visibility and good positions on its primary keywords but almost no conversions.
A website with poor search engine visibility and poor coverage of its key keywords, despite the long-term efforts of SEO professionals who worked on it before. In this case, conversions on its organic traffic pages are zero.
A website without a properly designed marketing funnel.
A website with an average search engine visibility and positioning of its primary keywords. Organic traffic conversions are taking place but are not in a satisfactory range.
A website lacks quality content.
A website with content produced without prior research.

Problems that Content Analysis solves

In many cases, clients come to us with an already existing website and content.

Problem situations are different:

  • We rank well but have no inquiries/sales
  • We do not rank well, we do not have traffic, and we do not have inquiries and sales.

If the initial technical analysis of your website is good, then the next logical step is to analyze its content.

Our experience at Serpact has proven to us many times that quality content almost leaves no questions for the reader, in this case, your potential client. So without much thought, they performs the action embedded in your marketing funnel – micro or macro conversion. However, if this does not happen, there are always reasons.

content analysis (1)

How many stages does the Content Analysis of the website go through?

Analysis of the structure and architecture of the site

The importance of the structure of your site for Google has been actively discussed over the last few years. Our experience has repeatedly shown us that this is indeed the case.

At this point, we will create a site map of the current structure of your website and analyze it. In almost every case, this structure needs to be modified here to improve your website’s quality and show you as one of the better experts in your niche.

Changes often involve removing pages, moving them from one part of the site to another, or creating new pages that involve new or related services. After designing the semantic core suitable for your site, the latter will definitely be discussed with you as a suggestion on our part.

Keyword targeting analysis

In this step, we will see if you correctly place and prioritize your key phrases from the semantic kernel on the pages of the site.

We will check for natural saturation, for too much repetition. We will also monitor the relevance of your page and site to the phrase you are targeting, not only as a reference but also by topic.

We will also check whether you are missing out on your semantic core or your competitors, making them more successful than you at any given time.

Semantic Analysis

Over the last 2 years, Google has been reorienting itself more and more towards the Semantic Web and the semantic evaluation of websites for the sake of higher ranking. This also makes it inevitable to cover some of the important semantic requirements on your website.

This stage covers various analyses:

  • Related keywords
  • Suggested keywords
  • TF-IDF
  • Semantic distance and closeness between keyword concepts
  • Co-occurrence
  • Phrase-based indexation
  • Working with Vector Space Model
  • Entities
  • Search Query Intent
  • Topical Relevance

Analyze the performance of your content

This is the last and most important step for any business, namely, does content fulfill its ultimate goal – to sell!

At this stage, we will look at the following:

  • How the audience responds to your content
  • Whether it is the right audience for it
  • What are your metrics on social networks
  • What is the sentiment of the audience
  • Does it sell your content directly, or is it ancillary to selling a product or service?
  • Do users return to the pages of your site, or in other words – do they re-visit it?
  • How long do your visitors spend on your site pages?
  • Does your content attract links naturally?


Frequently Asked Questions

  • This service is for small, medium and large enterprises as well as website owners with SEO-related problems such as drops in visibility and traffic or keyword ranking. It is also suitable for those who want to improve their content and their website’s visibility in search engines like Google.

  • We perform content audits manually and with the help of software tools. We never rely solely on results from SEO software tools; a large portion of our work is done manually. 

    We analyze content similarly to how Google evaluates a website’s content – through programming and a large database of Machine Learning (ML) models. Moreover, we perform a specialized Google EAT-YMYL analysis of the website’s content to fully understand the necessary improvements based on the search engine’s requirements.

  • You get a document with a detailed description and information about your website content’s current state, as well as its performance and the results it brings for the business.

  • At your request, we can prepare a document for your team with a detailed assignment for fixing all content issues found during the content audit. We can also provide you with a quote for our SEO services if you want us to work on resolving those issues together with you.

  • There are few business niches where a content strategy is not required. Today, a good SEO strategy is considered one that comprises a content strategy and the promotion of that content.

What do I get at the end of the audit?

You will get a detailed overview of your current content strategy’s effectiveness and quality in the form of a document with visual graphs. We will present all these results to you.

Additionally, we’ll suggest effective strategies for improving your current content or developing an entirely new content strategy tailored to your business needs and requirements.


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