22 SCHEMA.ORG – Structured Data – Basic Markup
The main purpose of SCHEMA.ORG is to create a universal vocabulary that will structure the individual elements of a web site and give them semantic meaning in a way that…
22 SEO Guidelines
Free access to professional SEO guides developed by Serpact agency experts, suitable for both beginners and the advanced in the industry. Learn more about technical, semantic, local and off-page SEO strategies.
What is Search Engine Optimization?
What is SEO? It comes from the abbreviation “Search Engine Optimization” and literally means “optimization for search engines”. Through SEO optimization, any site can get free targeted traffic. For this purpose, the user must search for a certain word or phrase in a search engine and open the most appropriate result in the SERP (Search Engine Result Pages). Through this method, you can get a so-called organic result, which differs from paid ads in search engines.
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17 Website Loading Speed
Site load speed – this is one of the main criteria in technical SEO. It consists of two parts – how quickly the content appears on the screen when loading…
15 Search Engine Ranking Models – Ultimate Guide
In recent years, with the rapid growth of the World Wide Web and the difficulty in finding the information you want, efficient and effective information retrieval systems have become more…
27 160 SEO Terms You Should Know
Did you know that if you are doing SEO website optimization you need to get acquainted with a large number of terms in order to have an idea what it…
8 What is Mobile First Index?
Mobile First Index / or MFI means a complete change in the way Google evaluates and ranks websites on search. The global search engine algorithm is already analyzing the readiness…
7 8 Machine Learning Principles and Models Used by Search Engines
The first steps of machine learning, purely informative, date back to 2009 – 2010, when the world’s technology media talked about smart algorithms that are “learning” on the go to…
8 How the neural networks change the search engines?
Neural networks are becoming an integral part of SEO optimization these days. As part of Machine Learning, they have established themselves as working models and a step forward to better…
15 The Power of Internal Links
Each page on the web has its own history, purpose, strengths and weaknesses. The task of SEOs is to be able to analyze these four components and, based on them,…