SEO Guidelines

Free access to professional SEO guides developed by Serpact agency experts, suitable for both beginners and the advanced in the industry. Learn more about technical, semantic, local and off-page SEO strategies.

What is Search Engine Optimization?

What is SEO? It comes from the abbreviation “Search Engine Optimization” and literally means “optimization for search engines”. Through SEO optimization, any site can get free targeted traffic. For this purpose, the user must search for a certain word or phrase in a search engine and open the most appropriate result in the SERP (Search Engine Result Pages). Through this method, you can get a so-called organic result, which differs from paid ads in search engines.

What is Latent Semantic Indexing?

What is Latent Semantic Indexing?

Latent semantic indexing has a great impact today in optimizing websites. It “transforms” the content so that it looks written for users, not just search engines. LSI itself is a…

HTTP to HTTPS

HTTP to HTTPS

What is SSL and is it necessary for us? Before you start a migration from HTTP to HTTPS, it’s a good idea to know what the protocol itself is, to…

How To Optimize Images For SEO

How To Optimize Images For SEO

SEO optimisation of the website images is something that many webmasters neglect when they execute their own SEO strategy and campaigns. Its importance is actually crucial and helps for better ranking of your site…