Copywriting vs. Content marketing
What is the difference?
Quite often, the term “copywriter” is used incorrectly instead of “content writer” or content creator. The significant difference here is that the former creates content that sells, induces the user to perform an action or imposes a brand, while the latter creates a different type of content that is primarily intended to inform the customer.
The content creator does not always create content for the web or for specific purposes. He could be a scientist, author of books and articles, poet, writer, analyst, etc.
The main distinguishing feature of a copywriter here is that it is he who creates the texts for online presence in a different form.
Serpact Copywriting Services
The Serpact team has copywriters with a rich linguistic culture, professional experience and diverse interests. We have and continue to create content for a variety of business niches – from the tourism industry to sophisticated scientific and technical texts.
Our copywriting services are included in the content marketing services and content analysis of the website. They are an integral part of them and the fundamental implementation of the strategies created during the analysis and study of the current content of a website, as well as the keywords and phrases that form the semantic core of this site.
There are some specific requirements when creating content for the user and Google that our team fully meets.
Let’s mention some of them:
Stages of service delivery
Analysis of the current content of the website
In case you already have created content; or immediate development of a content strategy after talking to you or a representative of your business.
Determining the frequency of text creation, periodicity, length of texts, and pricing based on them.
Drafting of texts
Over the last 2 years, Google has been reorienting itself more and more towards the Semantic Web and the semantic evaluation of websites for the sake of higher ranking. This also makes it inevitable to cover some of the important semantic requirements on your website.
This stage includes the following analyses:
An analysis of user expectations from Google pages
For every written text and for every keyword, we offer:
One of the most common mistakes most webmasters and business owners make after content creation is that they lack a promotion plan. Search engines evaluate and reward extremely high-performing businesses with good online promotion. Last but not least, promoting the right channels also attracts natural links to your site – Google’s favorite high-ranking signal.
We at Serpact thought about this step as well.
We will provide you with a plan broken down by channels and a preliminary survey that will include information about where we will promote your content, why it should be shared on those channels, and how effective it will be for your business and brand over time.
We will discuss with you any channel we choose and the resources that should be invested in it. If you want a channel or media to be replaced, we will consider an alternative or complete removal. We will help you plan your budget efficiently and adequately for your business – without compromise.
Frequently Asked Questions
Our copywriting services are for small businesses or medium and large enterprises. Any website owner who doesn’t have a dedicated employee to create content according to the given instructions and requirements can benefit from this service.
Yes, we do offer this service. Feel free to contact us so we can learn more about your project, your goals and your current content strategy.
Please contact us and let us know the approximate amount of content you need to create so we can give you more information on our copywriting services’ costs.
Yes, after a detailed review of your current work, results and strategy, we could expand and enhance your content strategy and content creation processes.
It’s best if a representative from your company reviews the content we create, as our copywriters are experts in the SEO field and algorithmic search patterns. Since we are unfamiliar with all business niches’ specifics, your expert view and opinion are crucial for SEO and your brand’s image.
If you still have questions, please contact us to discuss your inquiry.