Performance SEO for eCommerce Websites

Search Engine Optimization (SEO) is an effective way to promote a website and its contents online. SEO involves various work models, processes and optimization techniques. All of them aim to achieve a higher ranking for the website:

  • content strategy
  • semantic SEO
  • technical optimization
  • page speed
  • mobile-friendliness
  • link building and many more.
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Performance SEO for eCommerce Websites

What is Performance SEO?

All processes and techniques known to us are fantastic and work very well, but there are two main principles in eCommerce: time and value. How long will it take to deliver results, and what value will they bring? By value, of course, we mean sales.

Performance SEO is a trained work model developed by Serpact for online stores and their more effective performance in SERPs. During the past few years we created this method to track the actual value of each keyword and how many potential transactions it can contribute to your online store.

Optimizing an online store with Performance SEO in 10 steps:

1 Step
We organize a meeting with you to learn more about your project.
2 Step
We prepare a custom questionnaire regarding your online store.
3 Step
We have a meeting to go into more depth concerning your answers to the questionnaire.
4 Step
We will request access to GA (GA4) and GSC to gather all the information we need.
5 Step
We perform a holistic analysis of your GA (GA4) and GSC accounts using Serpact’s tested software program with a specifically developed AI model.
We get answers to several questions:

  • What are the phrases (keywords) that your online store ranks for?
  • Which of these phrases bring you sales (using Serpact’s own trained software with specific AI development)
  • Which semantic core do the words/phrases belong to?
  • Are there any missing semantic cores or phrases from the current ones?
  • What is the potential success rate for each missing and existing phrase?
6 Step
We hold a meeting where we present the data. During the meeting or after it’s finished, together with you, we select which groups of products (categories) from your online store or business are best to target. “Best to target” are products that would bring you the most profits or be strategically important.
7 Step
Based on the collected information and selected groups of products (categories), we run a deep semantic analysis for all phrases and rate each one of them as follows:
  • At position X, you will make more – X sales through X page responding to X phrase of organic traffic
  • This way, we can give you a so-called Forecast for every product, category or page on your online store
8 Step
We create a plan for improving the rank of specific pages targeting a group of phrases with the clear idea of how much your turnover will increase due to Performance SEO.
9 Step
You can choose whether you want Serpact or your own team to execute the strategy.
10 Step
Every three months, we measure the results, make a new plan to improve the performance of phrases that have not yet achieved the desired results and add new phrases as opportunities for a new rise in your sales.

Advantages of Performance SEO over the traditional business model:

  • First – We will determine which products and categories have the highest potential for your business.
  • Second – We will save considerable time by focusing on 5% to 20% of your entire product portfolio.
  • Third – We will raise your turnover rate as we did for 11 other online stores in the period 2021 – December 2022, where their sales numbers grew by 80% to 400%. Those are some of the largest online stores for their niches and countries of trade.
  • Fourth – You won’t waste more money on yet another stereotypical SEO audit.
  • Fifth – Your online store will be one of the few that use such an approach in the country you trade goods in.

Important rules without which this approach wouldn’t be possible:

  • First – We work only with one client per niche. This means that if you run an online store for car parts in Austria, we won’t begin working with you because we already have another client in the niche (this is an example). We believe that this is the right working environment – ethical and collegial.
  • Second –  You must have had historical data in GA (Google Analytics) with a correctly set up eCommerce tracking system for at least the past two years. We will begin processing data from GA4 in July 2023 as the online stores that have already migrated to GA4 are analyzed without any issues.
  • Third – You must have GSC (Google Search Console).
  • Fourth – The minimum budget for initial analysis (Discovery) starts from 2,500 EUR (one-time payment).
  • Fifth –  The minimum budget for creating a Performance SEO Strategy after the Discovery phase starts from 5,000 EUR (one-time payment).
  • Sixth – Limits. We can implement up to 10 Performance SEO strategies per year to maintain our service’s quality.

Do you have a question? See more in our blog or give us a call.

We will provide you with one or more appropriate solutions for each issue and advise you on how to implement them.


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What are our customers saying?

Vladislav Georgiev

Co-founder of ScalaHosting and NS1

Serpact increased our website traffic more than 6 times

We’ve been working successfully for two years, during which they increased our website traffic more than 6 times. Thus, the sales also increased manifold and allowed us to invest even more in SEO for even better results. Serpact team works very strictly and efficiently, which completely matches my expectations. I have no doubts that I made the right choice for our company when we started working with Serpact, and the results confirm it.

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