What is Performance SEO?
Some of the known SEO workflows are great and work very well, but there are two essential principles in e-commerce: time and value. How long will the results take, and what value will they bring? By value, of course, we mean sales.
Performance SEO is a new trained model developed by Serpact for online stores and their more effective SERP performance. Over the past years, we have developed this model to track the actual value of each keyword and how many transactions it can bring to your online store.
Optimization of an online store with Performance SEO in 10 steps:
We hold a joint meeting where we get to know your project.
We prepare a personalized list of questions for your e-store.
We hold a meeting where we go into greater depth according to the answers from our questionnaire.
We will request access to GA (GA4) and GSC to gather all the necessary information.
We perform a holistic analysis of your GA (GA4) and GSC accounts using Serpact’s own trained software with specific AI development by answering the following questions:
- What are the phrases (keywords) that your online store ranks for?
- Which of these phrases are bringing you sales?
- Which phrases form your semantic cores?
- Are there missing semantic cores or missing phrases?
- We calculate the potential success rate of each missed and available phrase.
We hold a general meeting in which we present the data to you, and during the session or after it, you choose which product groups (categories) we should target along with us. These will be the ones that would bring you the most profits or are strategically most important to you.
Based on the information collected from you and the selected product groups (categories), we run a deep semantic analysis on all phrases and give an accurate assessment for each of them, namely:
- At position X, you will make X more sales through X page, matching X phrase from organic traffic.
- So we can give you the so-called Forecast for every product, category, or page of your online store.
We make a plan to improve the positions of specific pages, including a group of phrases with a clear idea of how much we can increase your turnover through Performance SEO.
You choose whether the Serpact team or your own team will implement the strategy.
We measure results every three months, make a new plan to improve some phrases (those that have not fully achieved their goals), and add new ones as opportunities to increase your sales again.
5 advantages of Performance SEO for your business:
Important rules without which this approach is not possible:
What are our customers saying?
Co-founder of ScalaHosting and NS1
Serpact increased our website traffic more than 6 times
We’ve been working successfully for two years, during which they increased our website traffic more than 6 times. Thus, the sales also increased manifold and allowed us to invest even more in SEO for even better results. Serpact team works very strictly and efficiently, which completely matches my expectations. I have no doubts that I made the right choice for our company when we started working with Serpact, and the results confirm it.