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SEO SERPACT AGENCY – First Steps

The owner Nikola Minkov started his own online store, but he soon realized that he needs SEO optimization company. In a few months his business model collapsed and restructuring took place. The budget shrinked and had to be split up with the SEO agency in question.

serpcat

WE WERE IN YOUR PLACE (CLIENTS)
AND WE UNDERSTAND YOU!

Our team has experience in some of the most difficult and competitive markets in US, Bulgaria, Australia, UK, Switzerland, Greece, Japan, Sweden, Germany and many others. We have a solid track record of building hundreds of technical audits and content marketing strategies of websites across many different industries. We are also specialized in the preparation of terms of reference for migration, having participated in over 75 of these in recent years.

Content is paramount, which is why we manage to create over 100 full Content Marketing strategies a year, integrating over 50% of them successfully on average with increasing organic traffic, improving branding and significantly increasing conversion rates. business.

We believe that a successful online project starts with a good technical background and solid, high-level expert content.

Our team

Meet our team of specialists

Nikola Minkov
Nikola Minkov
Founder & CEO

SEO Expert in On-Page SEO and Off-Page SEO with over 5 years experience. Certified for Google AdWords, Google Analytics, Google Digital Garage, Bing, Yahoo, Inbound and DoubleClick.

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Dido Grigorov
Dido Grigorov
Head of SEO

Dido Grigorov is an SEO specialist with almost 16 years of experience. He is the Head of SEO of Serpact. His SEO career began in America and England, followed by projects in Germany, Switzerland, Austria, France, Italy and many more.
 
His main focus and interest in his work are Text retrieval, Machine learning, Artificial intelligence, Google Patents, Content marketing strategies, Technical SEO.

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Ivanina Milcheva
Ivanina Milcheva
Office Assistant

Ivanina takes over all Serpact projects as part of their management and internal communication between Serpact teams. She has strong experience in communication and management of various international projects.

Hristo Samandzhiev
Hristo Samandzhiev
Head of Off-Page SEO

Hristo is an expert on OffPage SEO, successfully managing all Serpact projects, with years of experience. He has completed his secondary education, as well as several successfully completed link building and semantics courses.

Deyan Stoyanov
Deyan Stoyanov
Head of On-Page SEO

Deyan graduated from CCT (Computer Systems and Technology) at the Technical University. Programmer by nature and soul – HTML, CSS, PHP, JAVA, SQL, PERL, C, C ++, C #. He is responsible for all On-Page assignments at the Serpact SEO Agency.

Borislav Arapchev
Borislav Arapchev
SEO Strategist

SEO Expert in On-Page SEO and Off-Page SEO with over 5 years experience. Certified for Advanced SEO and social media – eAcademy and Rand Fishkin, Bing Ads, SemRush Academy – SEO Fundamentals, Video Marketing with Dr. Craig D. Forest.

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Konstantin Kurdaliev
Konstantin Kurdaliev
Project Manager

Konstantin Kurdaliev is the newest member of Serpact’s growing and super-ambitious SEO team.

During his studies, he discovered his passion in digital and IT technologies, which pushed him to pursue a career in the field. He successfully goes through SoftUni’s overall digital marketing program, where he also takes a course in software project management using Agile methodologies.

In Serpact, Konstantin’s responsibilities are to distribute project tasks, to monitor implementation times, and to take on internal and external communication.

Pavel Sarandiev
Pavel Sarandiev
Off-Page SEO Specialist

Paul joins the OffPage SEO department of the company and will be involved in all projects with the department. He has completed his secondary education, as well as several computer literacy, link building and Photoshop courses.

Mainly deals with link building and bug detection on the clients’ websites of the company.

Siyana Karaatanasova
Siyana Karaatanasova
Copyright Specialist

Siiana became part of the Serpact team in 2016. She graduated from Paisii Hilendarski University of Plovdiv with a degree in Applied Linguistics. She is in charge of website administration and copywriting. He speaks English and Russian. Her interests include writing different types of advertising articles in Bulgarian and English and translating.

Svetla Yordanova
Svetla Yordanova
Copyright Specialist

Svetla has been working in the field of copywriting for over 10 years. He graduates from BSU Higher Education with a degree in Journalism. She briefly worked in journalism, but then found her place in the world of copywriting. Joins Serpact in 2018.

Ivan Angelov
Ivan Angelov
Copyright Specialist

Ivan Angelov is the newest and youngest member of Serpact’s growing team. He completed his secondary education at Prof. Ivan Bogorov Profiled Language School in Dimitrovgrad, with an extensive study of English and German, as well as with an additional profile in information technology.
Subsequently, he continued his studies at the Paisii Hilendarski University of Plovdiv where he pursued a degree in Molecular Biology. In addition to his interests in genetics, he is rediscovering a passion in a slightly different direction in the field of copywriting, which drives him to pursue another career in the field.

Katya Minkova
Katya Minkova
Director of Finance
Maria Todorova
Maria Todorova
Copyright Specialist

Maria has been working in the field of SEO optimization and web site administration for 12 years under the leadership of Borislav Arapchev and as part of his team. The Idea Studio Plovdiv company, managed by Borislav Arapchev, became part of the team of SEO Agency Serpact in 2018.

Serpact achievements

European Search Awards 2019

Serpact – the first Bulgarian SEO Agency to receive the European Search Awards

We are delighted to announce to all our customers, partners, friends and subscribers on our YouTube channel that Serpact is the first Bulgarian SEO agency to receive the prestigious European Search Awards, Gaming Category, with its Efirbet project.

Serpact е единствената българска SEO Агенция с презентация на официално събитие на Google

Serpact is the only Bulgarian SEO agency to present a Google official event

Serpact was approved to attend and present its case-study at the official Google Dance 2018 event at Google Headquarters in Zurich. The topic of our lecture by our colleague from Serpact – Dido Grigorov (Head of SEO) was: “403% more organic visitors in 12 months with the correct site architecture“.

Serpact е единствената сертифицирана SEO Агенция в света от Perficient Digital (Stone Temple)

Serpact is the only certified SEO agency in the world by Perficient Digital (Stone Temple)

Nikola Minkov was on a three-day internship at one of the largest digital agencies in the United States – Perficient Digital (Stone Temple), which has won the prestigious awards: US Search Awards 2018 – category: Best Use of Content Marketing, Interactive 2018 Marketing Awards category: Best Interactive Marketing B2B Campaign, The Drum Search Awards USA 2018 – Category: Search Personality of the Year. Nikola Minkov and Serpact received a Certificate in Content Marketing and SEO.

Борислав Арапчев с награда от Forbes за SEO Агенция на годината

Borislav Arapchev with the Forbes Award for SEO Agency of the Year

In 2013 Idea Studio (acquired by Serpact in 2018) won the Forbes Award for SEO Agency of the Year. The award is accepted personally by Borislav Arapchev (SEO Strategist at Serpact).