Serpact & ScalaHosting won the WE-Awards for Advertising & Marketing

Details about the project

WEB Excellence Awards are among the most significant and recognizable awards in the digital marketing world in recent years.

The WE-Awards or Web Excellence Awards emphasize honoring, recognizing, and rewarding innovation and creativity, by providing a benchmark standard of excellence for evaluating all types of media and channels on the web.

They aim to set a high standard for creative, technical, and visionary projects and websites.


We’re incredibly pleased to share with you that we’re adding another WE-Awards statuette to our shelf, thanks to our great work with ScalaHosting!

The project that the jury rated so highly and won the WEB Excellence Awards in the Advertising & Marketing | Copy or Writing SEO category was based on a comprehensive approach in a highly competitive niche, that has led the hosting company to over 140% in revenue growth.

Details about the project

About the Project: A COMPLEX APPROACH IN A HIGHLY COMPETITIVE NICHE 140 % REVENUE GROWTH (last month according to the previous year)

The Challenge

  • Not enough web traffic and conversions
  • Not enough online brand visibility and recognition.

The Goal 

To reach maximum visibility and the best possible conversion rate in a highly competitive niche.

  • Technical SEO – internal links
  • Technical SEO – Server .log files
  • Redesign & Page Speed Optimization
Serpact & ScalaHosting – Page Speed Optimization

Other important measures taken

  • We have resolved a significant DNS issue – 4 websites shared the same DNS address!
  • Fixed about 150 000 dynamically generated internal links with the same anchor
  • We fixed the whole mark-up, debugging it type by type.
  • 1257 Duplicate Titles
  • 12 152 Broken Internal Links
  • About 200 pages with similar pages were removed and redirected.

Content Strategy 

Serpact ScalaHosting – Content Strategy

More on the content strategy

  • About 200 meta titles and descriptions have been rewritten for better CTR.
  • About 400 pages have been enriched for more time spent on them.
  • The speed of all pages has been improved from 45/100 to 99/100 for best UX.
  • CTR went from 1,57% to 5.32%
  • The bounce rate went down from 75% to 44,72%
  • Time spent on pages is now about 11 mins.

Content Promotion Strategy

  • Planning top priority pages
  • Outreaching techy bloggers and vloggers
  • Using social media power
  • Affiliate programа

After seeing some of the projects, we are delighted to share that the steps we went through with the fantastic team of Scalahosting, resulted in an impressive 140% return!

These are the results of a really well-planned and even better-executed strategy! Knowing where our goals are, we know how to take the steps to get there.

About ScalaHosting:

ScalaHosting is a leader in web hosting technology, offering its users a multitude of VPS options and hosting solutions with multiple management and scalability options. They started their company in 2007, and this is the first WE-Awards award for them.

On behalf of the entire Serpact team – Thank you to Team ScalaHosting for their trust and dedication! Thank you also to Team Serpact for their expertise and the attention to detail to deliver thеse great project results!

Similar Posts