Borislav Arapchev

Borislav Arapchev

SEO Strategist в Serpact

BIO

Borislav (born 1973 in Plovdiv) has been working in the field of web design for over 16 years, and for over 14 years has been engaged in search engine optimization.

He and his team have implemented projects for clients from Bulgaria, Germany, France, the United Kingdom, the United States, Singapore, Sweden and Canada – designing web pages, e-shops and portals, as well as launching websites on Google’s home positions .

In his spare time, he loves to read esoteric literature, go to the movies, stroll through nature, and be with his family.

The fact that he has graduated Ecology at PU and is not an IT specialist in education, but also the nature of his creative nature, enables him to seek and apply new non-standard approaches in the field of SEO.

Winner of several IT awards, including Forbes Bulgaria 2013 for SEO Agency of the Year.

Conferences and training:

• • Attended Webit 2009
  • Attended SEO Conference 2009
  • Attended SEO Conference 2010
  • Attended the AMP Conference in Munich on Google on 08/11/2017; https://serp.ac/serpaabc72
  • Attended Brighton SEO Conference in 2018 and 2019;
  • Attended Google Dance Zurich 2018
  • Attended OA Conference 2018
  • Attended Travel Academy Conference 2019
  • Attended eComm Congress 2019
  • Attended SEMrush & Serpact Meetup 2019

Lecturer at Bulgarian Conferences:

• • • SEO Conference 2011 – Sofia Lecture on “Mobile version – plus for SEO”
    • SEO Optimization Seminar – Plovdiv Lecture on “Search Engine Optimization SEO”
    • SEO Lecture at Teleric Academy Lecture on “Website Designing and Optimization – SEO” 2013
    • SEO Conference 2013 – Sofia Lecture: Using RSS
    • E-Manager 2013 Seminar – Plovdiv Lecture on “link building”
    • SEO Conference 2014 – Sofia Lecture on “Ways to Create Unique Content.”
    • Travel Camp Elena 2014 Online Marketing Seminar – Elena Lecture on How to Create Unique Content
    • Intelligent City and Information Society Seminar – Plovdiv – Lecture on “Semantic Google Search – An Algorithm in Time”
    • Specialized Workshop – Plovdiv – Lecture on “Developing digital competencies in social enterprises for / for people with disabilities”
    • SEO Conference 2015 – Sofia – Lecture on the topic: “Rescuing a site hit with negative external influence. Case Studies ”
    • SEO training for non-professionals – Plovdiv – Lecture: “Basic SEO optimization methods, effective site ranking techniques”
    • Joomla Day 2016 – Plovdiv – Lecture on “Good SEO Techniques on Social Networking”
    • Digital4Plovdiv 2016 – Plovdiv – Lecture on the topic: Off page optimization / Ling Building
    • eComm Congress 2017 – Sofia – Lecture on “How to market pharmaceutical products online”
    • “Protection of Personal Data of Online Users” – submitted to UNWE on June 9, 2017.
    • DigiZara 2017 – Stara Zagora – Lecture: “Quality Content – Guarantee of Success”
    • Digital4Plovdiv 2017 – Plovdiv – Lecture: 7 Practical Methods for Strong and Quality Traffic / Case Study /
    • Plovdiv WordPress Meetup 2018 – Plovdiv – Lecture: Lecture: “Unique Content on Your Site – Why and How?”
    • Horeca Digital4plovdiv 2018 – Plovdiv – Lecture: SEO – Improved Hotel and Restaurant Internet Presence
    • WordCamp Plovdiv 2019 – Plovdiv – Lecture: Lecture: “Using Video for Higher Performance and Sales”
    • WordCamp 2020 – “What is Mobile First Index (MFI) and what should we do about it”
    • Digital4Plovdiv 2020 – The navigation menu – the pillar of your site.
    • “Marketing weekends in tourism” 2021 – Google maps & Google my business

Publications and interviews

• • 2011 – SEO Experts: Borislav Arapchev on Search Engine Optimization – seoptimizacia.com
  • 2013 – Interview with Borislav Arapchev – seom.bg
  • 2014 – Borislav Arapchev: Optimization is a huge puzzle – silviailieva.com
  • 2014 – Content Creation – Interview with Borislav Arapchev -cloxy.com
  • 2015 – Arapchev – Directly From The Heat – mmarchev.com
  • 2016 – SEO interview with Borislav Arapchev – blog.monitorbacklinks.com
  • 2017 – The more failures I had and NOT heard, the more muddy and steady I became – busyhumans.bg
  • 2017 – SEO is not only a technical job but a detective activity – inter-reklama.com
  • 2018 – SEO: Connection makes power! – 3dwebdesign.org
  • 2019 – Borislav Arapchev: There is no way for the human need for information to dry up – 168 Hours
  • 2019 – Digital: From local to global with Borislav Arapchev – ditech.bg
  • 2020 – Google is a symbol of human curiosity – benchtalks.com
  • 2021 – Business Daily: Global turbulence and social platforms – TV Europe