Nikola Minkov
Nikola Minkov
Founder and CEO of SEO Agency Serpact
BIO
Nikola Minkov is the founder and CEO of the SEO agency, which has received the most international awards in Bulgaria – Serpact. He has many years of experience in digital marketing, strategy development, and management of large projects for clients such as Technopolis, Betano, Bwin, bTV Media Group, DSK Bank, Tavex, BNT, Scala Hosting, myPOS, Orange Center, and many others.
He has two more successfully established brands:
– SERP Conf. – international conference for SEO, E-commerce & AI;
– SERP Acad. – academy for training future SEO specialists.
Currently, Nikola Minkov is scaling the startup Trackian, which develops a SaaS platform for all companies with an online presence. This product aims to help them make better marketing decisions, improve results, and increase profits.
He has been a guest lecturer at prestigious universities, such as Sofia University “St. Kliment Ohridski,” Università degli Studi di Trieste in Italy, and Soka University in Japan.
Nikola Minkov is a member of the Bulgarian E-commerce Association (BEA) board of directors and an official member of the Forbes Business Council, an invitation-only community for successful business owners and leaders worldwide.
Certification:
Conferences and Training:
- Stone Temple (Perficient Digital) Internship Certificate in 2019
- A two-day internship at one of the largest Digital Marketing agencies around Stone Temple in Boston in March 2018
- Successfully completed Master Class in San Jose on SMX 2018 by Eric Enge
- Visited SMX in San Jose 2017 and 2018 (the largest digital conference worldwide), is for reference
- Attended the Google AMP Conference in Munich on November 8, 2017
- Attended Brighton SEO Conference in 2018 and 2019
- Participated in Google Dance Zurich 2018
- Attended Search Love 2019 in San Diego
- Attended PUB Con 2019 in Miami
Lecturer at Bulgarian and International Conferences:
- 2016 by Digital4Plovdiv, lecturer on “OnPage SEO Optimization, Trends 2016”
- 2017 at OA Conference, Lecturer on “How Do We Not Lose Our SEO Optimization After Migration or New Website Design?”
- 2017 by Digital Marketing Experts, lecturer on “What is AMP”
- 2017 by eCommBlitz & Networking, Lecturer on “SEO Comando – Trends in SEO Optimization in 2018”
- 2018 by Digital4Plovdiv, Lecturer on Technical and Semantic SEO
- 2018 on OA Live Edition, a lecture on “Featured Snippets {Zero Google}?”
- 2018 by EcommCongress, lecturer on “Mobile dies, AMP live!”
- 2018 at OA Conference, lecturer on “SEO – STILL LOVING YOU!”
- 2018 on the podcast (Australia) “The Recipe for SEO Success”, lecturer on “Practical Schema implementation: Q + A with Nikola Minkov”
- 2018 at SemRush webinar, lecturer on “SEO Audit / SEO Surgery India 2.8”
- 2018 at MBsummit in Milan (Italy), lecturer on “How to get more than 25K registration per month for a startup in affiliate sports betting niche”
- 2019 at Affiliate Con Sofia 2019 in Sofia (Bulgaria), lecturer on “Successfully SERP optimization for Featured Snippets”
- 2019 at TA Conference, lecturer on “How to get into SERP 500 hotels in 1 year”
- 2019 at eComm Congress, Lecture on “Google Sales Opportunities for Growth through Unknown SERP Results”
- 2019 at SEMrush & Serpact Meetup, Lecturer: “You have great content but Google doesn’t recognize it?”
- 2019 Webit Festival Lecturer: “How we reduced the number of indexed categories by 50% after analyzing Internal Links and achieved a 385% increase in conversions”
- 2024 guest speaker at the Digital Olympus Conference
- 2024 guest jury in Poland Performance Marketing Diamonds EU and Digital Quality Mark
Posts and Interviews
- Interviewed by reputable international Monitor Backlinks software
- Standard newspaper: Nikola Minkov: From football to SEO optimization
- TheCamp.me HOW TO LEARN: NEVER MINK
- Tendrik
- e-Svilengrad: Nikola Minkov, owner of Serpact: We are planning serious investments to expand the company
- Busyhumans: I started bankruptcy, and today I have business in Bulgaria and the US and clients from around the world
- Economic.BG: Few Bulgarian businesses are aware of the need for SEO optimization
- DIR.bg: Few businesses are aware of the power of SEO
- Webselo: Nikola Minkov on SEO Agencies and SERP Changes
- Super Man: Try to Know More
- 2024 Bloomberg interview
- 2024 guest appearance on the show “Portfolio” on Darik Radio
- 2024 participation with Judith Lewis before BNT: The role of artificial intelligence in e-commerce
- 2024 participation in BNT on the subject of Black Friday Campaigns
- 2024 bTV appearance on “Why grocery stores don’t get Black Friday discounts”
Nikola Minkov to BTV: I founded the agency after two bankruptcies
12.10.2023
The story of Nikola Minkov is inspiring – he started his career with a dream of football glory, but after…
CEO & Founder of Serpact Nikola Minkov was accepted into Forbes Business Council
24.10.2023
Forbes Business Council is an invitation-only community for successful business owners and leaders Nikola Minkov, CEO and founder of Serpact – the most internationally awarded SEO agency in Bulgaria, has…
