Nord Recycling: How we achieved 91% visibility
Client:
Nord Recycling
Service:
SEO Optimization
Start Date:
March, 2019
Introduction
Company Operation
Waste management, recycling of motor oils, batteries and accumulators, tires and electrical appliances.
Goal
Improve indexing, traffic and visibility on the Internet.
Management
Planning, preparing a project strategy and organizing tasks were carried out. An overall plan was broken down into departments:
Technical Work
On-Page SEO
We went through a serious process of checking and correcting duplicate titles and descriptions, improving the speed of the site, and embedding structured data to give Google information tidy and make it easier to understand the site.
Several types of structured data were integrated- Local Business, Organization.
The address structure of the site was divided into categories, tailored to the individual activities of the company – oils, tires, batteries, and the distribution of content by these sections. The meta descriptions, titles were then corrected, https corrected, and mixed content corrected, all errors fixed.
The big challenge was that the de facto site brought together 3 companies and 3 micro sites and that had to be submitted to the menu. Accordingly, an appropriate hierarchy was created that gave weight to individual sections.
Content and semantic part
– Nordic Copywriter 1 (Special Content) – Create content by task and strategy for Serpact content
– Nord copywriter 2 (specialized content) – custom content creation and strategy for Serpact content
Content Distribution
Content distribution – to existing pages and existing addresses. This is an important process of promoting a site and distributing it to more online channels.
Indexing
Summary
Participants: 6 team members
Duration: 2 months
Results
We can not be proud of the excellent result for our client. The data speak for themselves.
91% Visibility
