Nord Recycling: How we achieved 91% visibility
Service: SEO Optimization
Start Date: Март, 2019
Company Operation Waste management, recycling of motor oils, batteries and accumulators, tires and electrical appliances.
Goal: Improve indexing, traffic and visibility on the Internet.
Management Planning, preparing a project strategy and organizing tasks were carried out. An overall plan was broken down into departments:
One of the first steps in starting SERPACT client site optimization work is the OnPage SEO audit. The audit complies with Google’s Webmaster Guidelines and Google SEO Starter Guide.It shows errors and locations that need correction, incorrect, missing, or poorly constructed elements.(Пълен списък по точки, по които ние извършваме техническия SEO analysis)
We went through a serious process of checking and correcting duplicate titles and descriptions, improving the speed of the site, and embedding structured data to give Google information tidy and make it easier to understand the site.
Several types of structured data were integrated- Local Business, Organization.
The address structure of the site was divided into categories, tailored to the individual activities of the company – oils, tires, batteries, and the distribution of content by these sections. The meta descriptions, titles were then corrected, https corrected, and mixed content corrected, all errors fixed.
The big challenge was that the de facto site brought together 3 companies and 3 micro sites and that had to be submitted to the menu. Accordingly, an appropriate hierarchy was created that gave weight to individual sections.
Content and Semantic Optimization
2 things helped to index the site – good sitemap and good formatting of content according to schema.org guidelines / structured data /. We wrote about the JSON format above. Structured data helps Google understand more about the company.
Participants: 6 team members
Duration: 2 months
We can not be proud of the excellent result for our client. The data speak for themselves.
91% Visibility: https://cloud-access.online/reports/W7…rpact.html