Em Art: ~60% share of organic traffic and ~4,700 orders in 9 months
Total client budget
~ 3 125 EUR;
200 EUR; / 2 sessions of 2 hours each
Content Marketing Strategy
1 125 EUR;
Monthly SEO Tasks
~ 200 EUR; * 9 months = 1 800 EUR; /
~ 320 semantically analyzed texts in categories = ~5,65 EUR; per category
Em Art: How We Achieved 30K Impressions
Trade in beads, hobby and craft materials, also natural stones, handmade martensils and materials for their selection.
Improving traffic and visibility on the Internet.
Planned, prepared project strategy and organized tasks. A comprehensive plan was written, divided by department.
Content strategy and semantic part
We performed comparative research on keywords and phrases used by potential customers. All phrases and keywords form the so-called semantic core and sub-cores of business activity.
We used these semantic cores and sub-cores and created a document to extend the current content structure of the website.
As a result: the content was prepared according to this study and some additional sections were added.
A Category Content Strategy and Timeline was created and linked to this strategy.
Serpact’s semantic department prepared a semantic plan.
– Em Art copywriter 1 (specialized content) – content creation according to assignment and content strategy;
– Em Art copywriter 2 (specialized content) – content creation according to assignment and content strategy.
More than 40 referrals during consultation (session 1 and session 2) and implementation check helped to index the site. The main critical elements were: XML Sitemap, Crawling & Rendering, good content formatting according to schema.org /structured data/ guidelines.
Structured JSON data helps Google understand more about the products offered.
We created a constant cycle with tasks to manage the process with full control:
- Creating relevant content in categories;
- Creating internal links with the addition of content;
We managed to achieve 95% visibility in the 9th month since the start of the project:
- ~ 46% of conversions go through Organic Traffic or in 9 months from < 10 to ~ 4,700;
- ~ 62% of total traffic is Organic;
Organic traffic GSC
Since the launch of the project, we managed to achieve the following results in 9 (nine) months:
Mobile Usability GSC
The project was under constant monitoring and this contributed to minimizing errors or warnings in GSC for Mobile Usability during the period:
Structure Data Markup
We implemented a few Structure Data Markup, jobs as follows:
Traffic trend from the beginning of the project until January 2021:
Keywords trend from the beginning of the project to January 2021:
Visibility trend from the start of the project to January 2021:
As you know for us as an agency it is important to show different projects in diverse niches with a non-standard approach. As in this project, the client chose some of our services and thus we jointly achieved these results. This would not have been possible without the client’s wonderful copywriters who contributed immensely.