Who is this service for?

This service is for small, medium and large enterprises and website owners with SEO-related problems, such as drops in organic traffic, visibility or keyword ranking.

We perform SEO audits manually and with the help of software tools. At Serpact, we never rely on software tools alone, performing a large part of the analysis manually.

You will receive a detailed report in which we will present an analysis of the results for your website. In the document, we will include an explanation of each concept, each discovered case study and why the implementation of this case study is important from an SEO point of view.

Can I skip this service and jump directly to website optimization?

We do not recommend skipping this service as it allows us to find fundamental information about website issues that may prevent Google from "seeing" or accessing your content. Moreover, during the SEO audit, we can encounter other issues that affect user experience and website popularity.

Website SEO Analysis - Complete Audit

Why is SEO Analysis necessary?

It’s important for a site to be analyzed properly in relation to On-Page and Off-Page so you can get a clear idea of its current status.

The analysis is divided into several main processes:

structural information
speed
On-Page condition
Off-Page condition
design
usability
internal links
keyword ranking
inbound links to your website, for each of which an individual analysis is performed.

Speed is important

Your website speed depends on several factors:

Give priority to the visible content.
Avoid redirects of landing pages.
Minimize the HTML of the page.
Minimize the JavaScript code on the page.
Reduce the response time of the server.
Optimize image size.
Minimize the CSS code on your website.
Remove blocking JavaScript and CSS.
Take advantage of browser caching.
Enable compression on the website.

Usability – ease of use is important for your website

You need to know that it is important that your website is easy to use, со that even a user without a lot of experience can find what they are looking for.

Here are some best practices:

Avoid the cues hiding the content.
Avoid browser plug-ins.
Use readable font sizes.
Response or mobile design configuration.
Test window frames.
Analyze your target touch zones.
Consider call-to-action buttons.
Be careful with the navigation buttons.
Edit adjacent or overlapping zones.
Test on all devices and browsers.

schema.org markup is an exteremely important factor

You can now track what your website should look like as Google’s schema.org markup, as this is a critical factor for your website to be read correctly by Google and to improve its chances of ranking.

The main markings on one page should contain:

Logo (Organization) – describes the company
LocalBusiness – marks the site as a local business
Sitelinks search box (WebSite) – Describes the entire website
Breadcrumbs – describes the paths to the website
Product – describes the products
Article – describes the publications

Combined analysis – On-Page + Off-Page

It’s important for a site to be analyzed properly in relation to On-Page and Off-Page so you can get a clear idea of its current status. The data from these parameters is used afterward for the necessary adjustments of every site.

Major On-Page and Off-Page analyses should contain:

1
Inbound links and outbound links.

2
Internal links and content.

3
Review of H1, H2, H3 tags and titles.

4
Research of meta descriptions and Robots.txt.

5
Meta robots tag and HTTP status code.

6
XML Sitemap and RSS feed.

7
www. / non-www. and Error 404 page

8
URL addresses and rel=canonical.

9
SEO rankings and Broken links

10
Photos – titles, descriptions, and alternative tags

11
Sharing and Social buttons engagement

12
Trust and authority – Domain Authority.

Content analysis

Content analysis is a part of the complete SEО audit of a website and should not be underestimated. The content itself forms the basis of a successful search engine optimization strategy.

This type of analysis can be applied to 2 cases – if you already have content or are about to get such a strategy.

It includes the following elements:

Detailed keyword analysis for your business niche or analysis and research if you still don’t have such an analysis.
Creation of informational architecture of your website or a review of an already existing architecture.
Analysis of the main performance metrics and your content strategy’s success:
branding
social engagement
sales generation
bounce rate
time spent on the site’s pages
unique page views
new visitors
returning visitors and clients
and link earning
Creation of content and matrix strategy – they will make you familiar with the content that will be created, in what form, for which type of audience and for what purpose.
Semantic text analysis according to the semantic factors Google uses to make an assessment of your content.
Оn-page content optimization of the site’s pages.
Tracking and implementation of the best content practices required by Google.
Analysis of your competition in the organic results.

Analysis of your site’s link profile

The analysis of your site’s link profile includes a complete review and assessment of the links and domains with links to your site. It consists of a series of processes performed by our specialists manually and with the help of a software program.

The main purpose of the analysis is to check the domain’s authority, quality and relevancy.

It’s essential to mention that Serpact pays huge attention to links’ quality and semantic relevancy, not quantity. Last but not least, the authority of the domain from which your website gets a link and its link profile are important to us.

In the process of analysis, we will pay attention to several factors that determine the quality of the links in your website’s profile.

The following are included:

The ratio between the number of links and domains
IP addresses of the domains in the link profile
Types of inbound links
Dofollow & Nofollow links
Analysis of anchor texts
Semantics, relevancy and links
Geographical link arrangement
Links growth rate

Lost links
Broken links
Toxic links
Dates of appearance and disappearance of links
The freshness of the links
The tendency of correspondence between appearing and disappearing links
Мany others

As a result of our job, you will get a detailed report showing the analysis of your website’s results manually and individually. In addition, you will receive an explanation of every term we have used in the analysis process.
In your future work with Serpact, you will get a link-creation strategy that, in most cases, is connected to your content strategy and work on the informational architecture of your website.

Find out more

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Frequently Asked Questions

This service is for small, medium and large enterprises and website owners with SEO-related problems, such as drops in organic traffic, visibility or keyword ranking.
We perform SEO audits manually and with the help of software tools. At Serpact, we never rely on software tools alone, performing a large part of the analysis manually.
You will receive a detailed report in which we will present an analysis of the results for your website. In the document, we will include an explanation of each concept, each discovered case study and why the implementation of this case study is important from an SEO point of view.
We do not recommend skipping this service as it allows us to find fundamental information about website issues that may prevent Google from “seeing” or accessing your content. Moreover, during the SEO audit, we can encounter other issues that affect user experience and website popularity.

What comes after the SEO audit?

At your request, we can prepare a document for your team with a detailed assignment for fixing all website issues found during the SEO audit. We can also provide you with a quote for our SEO services if you want to work with us on resolving those issues.

Make an inquiry