Borislav Arapchev

SEO Strategist в Serpact

BIO

Borislav (born 1973 in Plovdiv) has been working in web design for over 24 years and in search engine optimization for over 20 years.

He and his team have implemented projects for clients in Bulgaria, Germany, France, the UK, the USA, Singapore, Sweden, and Canada, including the development of web pages, e-shops, and portals and the promotion of websites to the top positions in Google.

In her spare time, she enjoys reading esoteric literature, going to the movies, walking in nature and being with her family.

The fact that he graduated in Ecology at PU and is not an IT specialist by education, and the nature of his creative nature, allow him to search and apply new unconventional approaches in the field of SEO.

He has won several IT awards, including Forbes Bulgaria’s 2013 SEO Agency of the Year.

Certification:

Advanced SEO and social media – eAcademy and Rand Fishkin
Bing Ads
SemRush Academy – SEO Fundamentals
Video Marketing with Dr. Craig D. Forest

Conferences and trainings:

Attended Webit 2009
Attended SEO Conference 2009
Attended SEO Conference 2010
Participated in the AMP conference in Munich at Google on 08.11.2017; https://serp.ac/serpaabc72
Participated at Brighton SEO Conference in 2018 and 2019;
Participated at Google Dance Zurich 2018
Participated at OA Conference 2018
Participated at Travel Academy Conference 2019
Participated at eComm Congress 2019
Participated at SEMrush & Serpact Meetup 2019

Speaker at Bulgarian conferences:

SEO Conference 2011 – Sofia Lecture on “Mobile version- a plus for SEO”
Seminar on “SEO optimization” – Plovdiv Lecture on “SEO for search engines”
SEO lecture at Telerik Academy Lecture on “Website creation and optimization – SEO” 2013
SEO Conference 2013 – Sofia Lecture on the Use of RSS
Seminar E-Manager 2013 – Plovdiv Lecture on “link building”
SEO Conference 2014 – Sofia Lecture on “Ways to create unique content.
Online Marketing Seminar Travel Camp Elena 2014 – Elena Lecture on “How to create unique content”
Seminar “The Smart City and the Information Society” – Plovdiv – Lecture on “Google Semantic Search – An Algorithm to Keep Up with the Times”
Specialized Workshop – Plovdiv – Lecture on “Development of digital competences in social enterprises of/for people with disabilities”
SEO Conference 2015 – Sofia – Lecture on “Rescuing a website struck with negative external influence. Cases from practice”.
SEO training for non-professionals – Plovdiv – Lecture on “Basic methods of SEO, efficient techniques for website ranking”
Joomla Day 2016 – Plovdiv – Lecture on “Good techniques for SEO on social networks”
Digital4Plovdiv 2016 – Plovdiv – Lecture on Off page optimization/Ling Building
eComm Congress 2017 – Sofia – Lecture on “How to sell pharmaceutical products online”
“Protecting consumer privacy online” – delivered at the UNWE on 9 June 2017.
“Quality content – a guarantee for success”
Digital4Plovdiv 2017 – Plovdiv – Lecture.
Plovdiv WordPress Meetup 2018 – Plovdiv – Lecture: “Unique content on your website – why and how?”
Horeca Digital4plovdiv 2018 – Plovdiv – Lecture: SEO – improved hotel and restaurant web presence
ECOMMERCE DIGITAL4PLOVDIV 2018 – Migration of a website without loss of traffic
WordCamp Plovdiv 2019 – Plovdiv – Lecture.
WordCamp 2020 – “What is Mobile First Index (MFI) and what we need to do about it”
Digital4Plovdiv 2020 – The navigation menu – the pillar of your website.
“Tourism Marketing Weekends” 2021 – Google maps & Google my business

Publications and interviews

2011 – SEO experts.
2013 – Interview with Borislav Arapchev – seom.bg
2014 – Borislav Arapchev: Search engine optimization is a huge puzzle – silviailieva.com
2014 – Content Creation – Interview with Borislav Arapchev -cloxy.com
2015 – Arapchev – direct from the hills – mmarchev.com
2016 – SEO interview with Borislav Arapchev – blog.monitorbacklinks.com
2017 – The more failures I’ve had and NOs I’ve heard, the tougher and more resilient I’ve become – busyhumans.bg
2017 – SEO is not only technical work, but also detective work – inter-reklama.com
2018 – SEO: Unification makes power! – 3dwebdesign.org
2019 – Borislav Arapchev.
2019 – Digital: From local to global with Borislav Arapchev – ditech.bg
2020 – Google is a symbol of human curiosity – benchtalks.com
2021 – Business Daily: Global turbulence and social platforms – TV Europe