bTV Media Group: +280% growth in 3 years through Google Discover & News strategy
2021 vs. 2022: +54.01%
2022 vs. 2023: +107.60%
2023 vs. 2024: +18.97%
2024 vs. 2021 growth: +280.38%
Who is bTV Media Group?
bTV Media Group is one of the largest media companies in Bulgaria, whose websites reach millions of users every month. During the period 2022–2024, the Serpact team implemented a large-scale SEO growth strategy, including technical audits, content optimization, and work on key channels such as Google Search, Google Discover, and Google News. The results show steady growth in organic traffic and user engagement.
Goals for news sites
- Increase organic users across all major digital projects of bTV.
- Improve visibility in Google Discover and Google News.
- Provide a stable technical foundation for a news site with a large volume of content.
Challenges for Serpact
- Managing an extremely large volume of content and ensuring fast indexing.
- Frequent changes in Google’s algorithms affecting Discover and News.
- Segmenting optimizations by category (bTV News, bTV Sports, LadyZone, Business News).
Steps and approach in Google Discover & Google News
- Conducting regular technical SEO audits and implementing recommendations.
- Refactoring priority pages and categories for better indexing.
- Content optimization with a focus on E-E-A-T signals for Google.
- Monitoring and analyzing Discover traffic and adapting strategies for maximum visibility.
Results achieved
For context (YoY):
- 2021 vs. 2022: +54.01%
- 2022 vs. 2023: +107.60%
- 2023 vs. 2024: +18.97%
- 2024 vs. 2021 growth: +280.38%
These results show that the SEO strategy brings sustainable and measurable improvements, even in a highly competitive niche such as news.
Conclusion
The bTV Media Group project demonstrates how a well-planned and systematically implemented SEO strategy can deliver significant growth in organic traffic. Consistent performance in Google Discover and Google Search ensures that bTV continues to be one of the main sources of online news.
