Traffic:

from 24,000 to 1,300,000 per month

Traffic cost if purchased through PPC:

from 0 to 40,000 USD per month

Turnover:

over 300% growth in average monthly turnover

Number of orders:

over 250% growth / average monthly

Project tasks completed:

808 in total

The For Life team contacted us to build a strong online store together, increase traffic and brand awareness, and consequently sales.

Learn how we developed a working strategy and how, with the help of content creation, we managed to increase the visibility of the site and organic traffic significantly, which led to an increase in business profits.

More about Forlife

Stevia For Life Ltd. was founded in 2013. The online store offers products for the keto diet and healthy nutrition. It provides helpful information to users about healthy diet and lifestyle improvement.

The company’s mission is to provide customers with high-quality products and services.

Audience

The company’s audience consists of young and active people, coming mainly from big cities and the capital. These are people who strive to lead a healthy lifestyle, including following a keto diet and consuming high-quality, healthy food.

65% of the audience are women, and the remaining 35% are men.

The challenge

In January 2021, the Forlife team contacted us with the desire to improve their brand recognition and increase their ranking for keywords that were important to them.

As of 2021, the website had low traffic, a limited number of products, and few realized sales.

The main goals we set at the beginning were to increase traffic to the website, build brand recognition, and increase sales.

The Solution and Strategy

Considering the highly competitive niche of health food and nutritional supplements, as well as the limited number of products offered on the site, a non-standard solution was required to help us achieve our goals.

Our team’s approach was to start creating many helpful and interesting articles related to the niche. This meant that the site would become an authoritative media platform for healthy lifestyles.

A source that consumers trust.

When we started working on the project, our team defined three main steps:

Technical SEO audit to set the foundations for building a successful website;
Analysis of user behavior and keyword searches to develop a comprehensive content strategy;
Content Promotion Strategy to increase brand awareness.

Content Marketing Strategy

We had to analyze searches and keywords, and, based on that to develop a content strategy. This helped us to build an authoritative media platform with increased traffic and sales through an online store with a carefully selected, small number of products.

Through Keyword Research (KWR), we identified consumer searches and new keywords – benefits that had been missed by the client until that moment.

Holistic analysis of results

After about a year and a half of work on the project, we conducted a holistic analysis to understand how the content ranked. It included which pages sold the most and which were in a weaker position than those of competitors.

After the analysis, we set new goals and updated the content strategy.

How did we increase traffic and build a recognizable brand?

One of the most important steps was to develop a strategy for creating content for the landing pages and blog. Landing page optimization is a key tool for increasing sales.

Keyword analysis helped us discover what consumers were searching for. We explored our competitors’ strategies to determine how our client could stand out from them.

A key point is building brand and authority. For Google, it is important that users find the content helpful so they can trust the brand. This is the right way to increase visibility and improve rankings.

What is the only way to build authority? – Providing expertise.

Once a text has been created, it undergoes two checks – by experts and doctors, then it goes to the Serpact team for semantic verification and internal link building.

A huge advantage of For Life is that the content is always checked and validated by a medical team. We have created a new “About Us” page that includes the names and brief information about each member of the medical team.

In two years, we have created 600 texts together.

What did we achieve in numbers?

Organic traffic:

Traffic: from 24,000 to 1,300,000 per month

Cost of traffic if purchased through PPC: from 0 to 40,000 USD per month

Turnover: over 300% growth in average monthly turnover

Number of orders: over 250% growth / average monthly