Successful SEO migration of Technopolis and Praktiker with a big increase in Organic Traffic in 6 months
with a big increase in Organic Traffic in 6 months
Growth in Sessions after migration10,971,836 (significant growth)
+10.23%
Who are Technopolis?
Technopolis.bg, one of the three largest online stores in Bulgaria for electronics, IT, and office equipment, successfully went through a platform migration with the help of Serpact. The site serves thousands of customers every day, providing high-quality products from leading brands. The company’s main goal is to offer innovative solutions and a high level of service.
What were the challenges for Serpact?
The project involved technical SEO, semantic development and strategic keyword management. We successfully worked with the Technopolis, Praktiker, Studio X and IBM teams to provide a comprehensive and coordinated solution during the website migration.
Challenges we tackled are:
- Migration to a new platform: Migration from an existing system to Angular & Node.js technology, combining SSR (Server Side Rendering) and CSR (Client Side Rendering);
- Technical issues: URL case sensitivity issues, lack of required documentation;
- Indexing and Content: URL cannibalization, duplicate data, insufficient URLs for all potential searches and non-indexed pages;
- Semantic Optimization: Creating a semantic core for keywords that address the client’s business intent, including local phrases and keywords for specific brands.
Our tasks and approach
- Technical SEO audits:
- Performing a full technical audit of the current version of the site to identify critical errors such as mixed content, incorrect canonical tags and unindexed pages;
- Auditing the staging version of the new site to verify that all technical recommendations have been implemented;
- Performing a final technical audit after the migration to ensure all SEO tasks are correctly implemented.
- Semantic SEO:
- Development of a semantic core which includes combinations of product categories and key product features for optimal indexing;
- Analysis of local phrases and brand keywords for better audience targeting
- Development of blog content strategy and informational keywords.
- Migration management
- Creation of a master file with all necessary tasks and instructions, including redirects and URL structure;
- Establishment of a real-time task monitoring system.
- Tools used
- Screaming Frog for full site scan and analysis;
- Trackian (all GA4 & GSC data and blending) to track indexing and page performance based on keywords and their performance;
- Ahrefs and Semrush for keyword analysis.
Achieved results
Our team has significant experience in managing complex migrations for online stores that use various technologies such as SPA, SSR, CSR, React, Node.js and others. However, regardless of experience, each project requires an individual approach, and the real measure of success comes from the results.
The results are significant improvements in organic traffic and site visibility.
As you will see from the data, the migration of technopolis.bg was more than successful. Organic traffic has seen a significant increase. The number of transactions also grew by over 60%, and the conversion rate improved by over 10%. The results of our work and the effectiveness of our strategy can be seen in the following data and graphs.
Non-branded Keywords
- Clicks: 4.87M (+113.68%)
- Significant improvement in the number of keywords on the first page and top 3 results (for reference, Semrush).
Significant improvement in organic traffic (for Ahrefs reference)
Organic Search Results (May 1 – December 31, 2024 vs. 2023)
- Sessions: 10,971,836 (significant growth)
- Users: 7,498,765 (+31.99%)
- Transactions: 66,717 (+20.66%)
- Conversion Rate: +10.23%
Conclusion
The migration of technopolis.bg and praktiker.bg not only recovered organic traffic but also significantly improved the site’s visibility and ranking in search engines. The project is a successful example of an effective combination of technical and semantic SEO practices.
This is another successful migration for Serpact, which was implemented for one of the largest online stores in Bulgaria. In recent years, we have implemented dozens of similar projects for leading online stores in the country, as well as for international clients. Our experience and proven approach continue to deliver measurable success for our clients.
Quote from client
“Thank you to Serpact for the professional and seamless migration of the Technopolis and Praktiker online stores. Thanks to them and our in-house team, our sites are now functioning properly and our search engine rankings have been maintained. We highly appreciate their work and are confident that we will continue to rely on them for future projects.” said Venelin Nikolov – Head of eCommerce & Digital Transformation, Technopolis and Praktiker.
