Nikola Minkov to BTV: I founded the agency after two bankruptcies

The story of Nikola Minkov and the success of Serpact 

The story of Nikola Minkov is inspiring – he started his career with a dream of football glory, but after 15 years in sports he made a sharp turn and became the founder and executive director of one of the most successful SEO agencies in Bulgaria – Serpact. The agency specializes in SERP optimization and is the only one in Bulgaria, winner of the prestigious European Search Awards and Global Search Awards.

From football to SEO

In 2011, after leaving his football career behind, Minkov turned to a new profession, thanks to the support and motivation of his wife. The first steps in the world of digital marketing and SEO are challenging but fateful. After several failed business ventures and two bankruptcies, Nikola created Serpact, motivated by the expectation of his first daughter and the need to provide stability for his family.

The beginning of Serpact and the partnership with Borislav Arapchev

With the help of Borislav Arapchev, who is also his partner in Serpact, Minkov began to enter the world of SEO optimization.

“At first I didn’t understand exactly what SEO was, but over time I realized that this service can be key to the success of many companies,” he shares.

Serpact’s goal from the beginning has been clear – to be useful to its customers and contribute to their growth. “In order to take care of a business, we need to know it in depth – to know its goals, problems, successes and vision,” emphasizes Minkov.

SERP Conf. and Serp Acad. – Upgrading the SEO community

Over the years, Serpact managed to establish itself as a leader in the SEO industry in Bulgaria. Nikola Minkov and his team continue the case of Ognyan Mladenov, who until 2015 organized leading SEO initiatives in Bulgaria. 

In 2023 Serpact organized SERP Conf., a conference that brings together the SEO and digital community in one place.

In addition to this, in 2022 Serp Acad was also established. – the first accredited SEO academy in Bulgaria. The pilot edition has impressive results, with 71% of the graduates achieving successful career development. In 2023 the academy continued with new modules, organized in partnership with the Faculty of Economics of the Sofia University “St. Kliment Ohridski” and the Bulgarian E-Commerce Association.

Project Trackian and the future of Serpact

Minkov also reveals the next big step for Serpact – the Trackian project. This new tool, which has been in development for nine months, will allow businesses to monitor and predict the performance of their marketing campaigns across channels such as SEO, Facebook Ads, Google Ads and Email Marketing.

“The momentum in SEO is huge. What you know today may not be relevant tomorrow,” emphasizes Minkov, who sees in Trackian a future for more effective management of marketing campaigns.

Watch the full interview: https://businessnovinite.bg/podkast/ot-futbolnata-kariera-kam-osnovavaneto-na-sobstven-biznes.html