We are very excited to share that our colleague and Head of Content Department at Serpact, Dido Grigorov, was a speaker at the official Google event – Search Central Virtual Unconference 2022.

Back on March 17th, Martin Splitt had shared on his Twitter account that this year the third edition of the event will be held. It took place on April 27th and was attended by approximately 100 participants, selected from tens of thousands of applicants, with an extremely rich professional experience.

There were 24 topics at the event, and among them was Dido Grigorov’s Topic. This makes us extremely happy and proud of ourselves and motivates us to keep moving forward.

As Google mentioned, Search Central Virtual Unconference 2022 is an event with a unique format for the industry so far. It includes a group of panel discussions, with a limited number of participants in each panel.

The event was divided into two main sessions- A and B, each featuring different topics for discussion. Some of these topics included in the event were:


  • E-commerce SEO Challenges
  • International SEO
  • JSON Successes and Challenges
  • How can SEOs and Web developers work better together?
  • Can Google See This?
  • Core Web Vitals and how to approach it
  • Working with Images on the Web and more.


In Dido’s words:

“The emotion and energy this event brings are indescribable. It’s a pleasure to be around people, each with a minimum of 10 years of experience, discussing important topics we face every day in the SEO world. The people and topics are

extremely well-chosen! All sessions were like clockwork organized, down to the last second. Perfect job Martin Splitt and Cherry Prommawin.”


As a reminder – Dido Grigorov’s first participation at a Google event was in 2018 at Google Dance Zurich. Thus he became the first Bulgarian to participate in an official Google event with a presentation on “403% more organic visitors in 12 months with the right site architecture”.

In 2021 followed, the second participation in an official Google event, named Google Webmaster Unconference 2021.


Each of these successes is a huge step forward for Serpact, and we can’t help but be proud of such monumental achievements. We are grateful for the opportunity to experience this incredible feeling of being a part of yet another Google event.


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