• How to convert customers and please the Google gods?

    Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author and podcaster. She’s also a mad good hula hooper. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content. Kate runs Australia’s only dedicated annual copywriting conference COPYCON.
She presents at events around the world and runs several hugely successful Facebook groups. Author of the popular business self-help book Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.

  • Main participant

    Kate Toon
    The Recipe for SEO Success & The Clever Copywriting School


Participant 1

Dido Grigorov - Head of SEO at Serpact Ltd.

Webinar agendas

  • Copywriting for users in 2020

  • Copywriting for SEO in 2020

  • What is a "converting copy"?

  • What is a perfectly optimized piece of content for search engines and people?

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