Search, Context and Intent

ByLarisa Ivanova 1
David Amerland helps multi-national clients and start-ups to organize their SEO and Social Media strategies.

David Amerland helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.

His books on SEO, Social Media and web trends demystify the complexity of the subjects they cover for readers around the world. Each book provides an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.



  • Main participant

    Guest
    David Amerland
    Autor, Speaker, Analyst

  • Main participant

    Host
    Dido Grigorov - Head of SEO at Serpact
    Serpact

  • Main participant

    Host
    Borislav Arapchev - SEO Strategist at Serpact
    Serpact

Webinar agendas

  • What is intent and why we have to understand it?

  • How to prepare our content properly?

  • Wrong intent - what problems it could cause?

  • Your questions to David Amerland

Serpask David Amerland

On November 18, 2020, we held a webinar with David Amerland





David Amerland helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.
His books on SEO, Social Media and web trends demystify the complexity of the subjects they cover for readers around the world. Each book provides an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.



During the webinar, David shared some extremely useful articles, which you can find here:

  • The Role Played by Context in Search
  • Context Colapse and marketing in the 21st century
  • How Data Helps Define Intent in Search

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