Leading experts from SERP Conf. Sofia 2025 share their vision for the future of digital marketing

In a special poll published in economy.bg and jobs.bg, who were once again media partners of SERP Conf. Sofia, reveal the opinions of leading experts in the field of digital marketing on future trends in the sector. The participants in the video are some of the speakers from the conference, which took place on 25 March at Inter Expo Center in Sofia and brought together some of the most authoritative voices in the industry in the Balkan region and Eastern Europe.

The development of technology inevitably leads to transformations in many sectors, and online marketing is no exception. In the last year, this dynamic activity has undergone significant changes, but the question that excites all professionals remains open: what will be the next big thing of importance for the industry?

Respondents:

1. Nikola Minkov, founder and CEO of Serpact, SERP Conf. and SERP Acad.
2. Dan Petrovic, Managing Director at DEJAN Marketing
3. Mihai Aperghis, Founder and Head of SEO at Vertify
4. George Chasiotis, Growth Advisor
5. Blagovest Ivanov, Managing Partner at ID Consult
6. Eugen Predescu, Paid Media Managing Director at DWF

Summary of forecasts

Despite their different specializations and perspectives, experts agree on one thing: the next big change in online marketing will be about integrating AI more deeply into everyday marketing practices. This means fundamentally rethinking approaches to consumer behavior, personalization, and process automation, rather than simply using AI tools.

Preparing for the future

Experts stress that companies that want to stay competitive need to start preparing now. This includes investing in new technology, training teams and developing more flexible strategies that can adapt to a rapidly changing environment.

Particular attention is being paid to the need for closer collaboration between different teams within a company – marketing, sales, IT and product development. The future of online marketing will require a holistic approach that transcends traditional departmental boundaries.

If you want to learn more about the future of online marketing firsthand, the next edition of SERP Conf. is the place to be. Save the date 14 October 2025 for the upcoming event in Vienna, where you will meet leading experts such as Judith Lewis (Founder of DeCabbit Consultancy), Koray Tuğberk GÜBÜR (Founder and Owner of the Holistic SEO & Digital), Bibi the Link Builder (Founder at BibiBuzz), Johan v. Hülsen (Founder & SEO at Wingmen Online Marketing), Fery Kaszoni (Owner of Search Intelligence Ltd.) and more. Everything interesting, new and useful in the field of SEO, E-commerce and AI will be in the scope of the discussions. So reserve your seat now by following the link: https://serpconf.com/vienna/tickets/