OnPage SEO Audits – Statistics and Trends

OnPage SEO audit/ short descripton
On-Page SEO Audits - Statistics and Trends

After the realization of over 100 OnPage SEO audits in 2016, we from the Serpact team decided to gather all the data and analyze it. In this way we managed to make several important conclusions that we are going to mention in this post. Also, this helps us to understand what is the current trend in the business and to what extent people rely on it. Last but not least, we compare the data from the audits + implementation of  the audits and those without such data.

Impremented onpage odits vs realized onpage odits
Short Statistcs of Implemented and Realized OnPage Odits for 2016

OnPage SEO audit/ short descripton

1. Your website is connected to GooglConsole

It's mandatory to link Google Console with your website
It’s mandatory to link Google Console with your website

From Google Console you can gather much data about your website, which will help you understand more about the site.

2. Connected GooglAnalytics to your website 

google analytics for serpact
By connecting you collect statistics for your website

It is mandatory for your website to gather as much data as possible with the help of instruments such as Google Analytics.

3. Redirects Status

redirect check
Check and analysis of the redirects
  • Analysis with www or without www
  • Analysis of  HTTP/HTTPS (mandatory for online stores)
  • Analysis of 302 redirect
  • Analysis of 301 redirect
  • Analysis of canonical

4. Analysis of indexing and crawlability of your website

analisis-of-indexing of website by bots
Analisis of indexing of your website by bots
  • XML Sitemap – a map of the website
  • Robots. txt
  • 404 answer
  • 5xx status
  • 4xx status
  • restricted from indexing

5. Complete marking of the website according to schema.org

structured data testing tool
Marking of website by Schema.org
  • WebPage
  • Open Graph Data
  • WpHeader
  • WebSite
  • SiteNavigation
  • BreadcrumbList
  • Article
  • Table
  • Local Business
  • Product
  • Services
  • Reviews
  • Civic Structure

6. Speed for desktops

The speed for desktops is a part of the overall speed of a particular website.
The speed for desktops is a part of the overall speed of a particular website.

The speed for desktops is important and has to be optimized on the basis of  the website’s possibilities and the client’s requirements.

7. Speed for mobile devices

The speed for mobile devices is a priority
The speed for mobile devices is a priority

The speed for mobile devices directly influences the website’s ranking, as more than 50% of the traffic of most websites comes exactly from mobile devices.

8. Practical work of the UX users

Google Page Speed measures the practical work of the users, but doesn’t measure it entirely and you should not fully trust it. Search for help from a UX expert.

9. think with Google

think with google
This Google instrument sums up the data for speed and mobile convenience

This Google instrument sums up the data for speed and mobile convenience

This Google instrument sums up  the data from Mobile Friendliness test and Google Page Speed test.

10. Convenience test for mobile devices

google search console for mobile friendiless
Test your site as mobile-friendly

The mobile users are more than the desktop ones and Google pays them special attention, test your website first for  convenience for mobile devices.

11. TTFB (time to first byte)

ttfb time to first byte
The so called time to first byte (TTFB)

The so called time to first byte (TTFB)

The indicator detects how much time your browser needs in order to get the first byte of a response from the side of a web server, when it asks for a particular website URL.

12. AMP (Accelerated Mobile Pages Project)

amp accelerated mobile page project
AMP officialy does not affect your ranking

AMP officially doesn’t influence the ranking of your website, but there are a few facts:

  • It is reported in Google Console
  • There is an exsisting Google instrument for testing→ goo.gl/uWqvaJ
  • It shows whether the page has AMP or not  during mobile searches
google search comsole amp validator
AMP Validator


  • Use it only for publications
  • The Google console should be tracked
  • If you use a plugin, you should not update it. Or if you update it, perform an AMP monitoring

13. Outgoing links

Make an inquiry about the outgoing links and track them. It may turn out that you transfer value to one of your competitors.

14. Analysis of incoming links – link profile of your website

This is a OffPage SEO factor, but while making the OnPage report you can add it as an analysis.

15. Analysis of target webpages and audit of the website’s link juice

  • Are you going to rank for all keywords with a home page?
  • Which of your webpages rank and for which words?
  • You should have a target page for each keyword core!
  • Distribute the link juice carefully after the analysis.
  • Select the right anchor text.

16. Analysis of the website’s content

  • Do a research for keywords → searches, competition.
  • Analyze your research and make a plan.
  • Create your own keywords core
  • Relevant content
  • Research and plan
  • Uniqueness and quality
  • Stylization of the content – H1, H2, H3, H4
  • Infographics and photos
  • Distribution!

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OnPage SEO audits/statistics 2016

1. A total of 108 ordered SEO audits for 2016

Realized SEO audits in 2016
Monthly statistics of realized SEO audits by Serpact

2. A total of 79 realized SEO audits for 2016

statistics of realised seo audits 2016
Statistic of realized SEO audits of Serpact by monts

3. Improvement of the traffic after realization of SEO audit.

After the realization of 79 audits, we managed to analyze a part from them and the increase in their traffic. The traffic for realized SEO audits until the month of September is analyzed, as they are measured in the graph only for the first 2 months

Growth in the traffic in percents


The graph shows the average change in the traffic of realized OnPage SEO audits

As a  conlusion of the above written, we will sum up briefly that the realized OnPage SEO audits  have a considerable effect on the traffic of the client websites (there are also several OffPage factors that have an influence, of course). We didn’t compare OffPage and OnPage because Digital agencies are working on a big part of the projects  and we don’t have any given data. The Serpact team have only done OnPage SEO audits and their realization in the pointed out data.

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