8 What is Mobile First Index?
Mobile First Index / or MFI means a complete change in the way Google evaluates and ranks websites on search. The global search engine algorithm is already analyzing the readiness…
8 SEO Guidelines
Free access to professional SEO guides developed by Serpact agency experts, suitable for both beginners and the advanced in the industry. Learn more about technical, semantic, local and off-page SEO strategies.
What is Search Engine Optimization?
What is SEO? It comes from the abbreviation “Search Engine Optimization” and literally means “optimization for search engines”. Through SEO optimization, any site can get free targeted traffic. For this purpose, the user must search for a certain word or phrase in a search engine and open the most appropriate result in the SERP (Search Engine Result Pages). Through this method, you can get a so-called organic result, which differs from paid ads in search engines.
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7 8 Machine Learning Principles and Models Used by Search Engines
The first steps of machine learning, purely informative, date back to 2009 – 2010, when the world’s technology media talked about smart algorithms that are “learning” on the go to…
8 How the neural networks change the search engines?
Neural networks are becoming an integral part of SEO optimization these days. As part of Machine Learning, they have established themselves as working models and a step forward to better…
15 The Power of Internal Links
Each page on the web has its own history, purpose, strengths and weaknesses. The task of SEOs is to be able to analyze these four components and, based on them,…
4 How To Recognize The Backlinks With Negative Impact
We all know about hyperlinks (links) in the internet. That they make it easier for us and help us work faster, etc. However, they also make search engines easier to…
7 What is Latent Semantic Indexing?
Latent semantic indexing has a great impact today in optimizing websites. It “transforms” the content so that it looks written for users, not just search engines. LSI itself is a…
22 How To Migrate a Website Without SEO Negative Impact?
Even if it works well, there comes a time when website migration must take place. The reasons can be many and varied – another hosting company offers better conditions, they…
11 HTTP to HTTPS
What is SSL and is it necessary for us? Before you start a migration from HTTP to HTTPS, it’s a good idea to know what the protocol itself is, to…