On May 10, the second joint event of SemRush and Serpact took place. At Sofia’s Expo Center, the two companies introduced the audience to the new changes to Google’s algorithm, and especially to the fact that the content is paramount when ranking sites in SERP. The full hall showed that the interest of the audience was really high. Many marketing professionals, copywriters and web designers were present to learn how to create and build a successful and structured website that Google liked.

We present you a video of the presentations of specialists.

Video

Nikola Minkov: We have great content, but does Google recognize it?

Fernando Angulo: Higher Opportunity to Get Higher Ranking on the SERP?

Dido Grigorov: SERP SEO & Semantic Content Optimization Hand-in-Hand

Chris Simmance: Content is king right? But content is not king, the strategy behind content is real king

Here is the full program on which the event took place.

The program

10: 00-10: 30 – Registration and Presentation

10: 30-11: 00 – Topic Presentation: We have great content, but does Google recognize it?
Speaker: Nikola Minkov / CEO of Serpact
Lecture language: Bulgarian

11: 00-11: 30 Presentation on the topic: Higher Opportunity to get Higher Ranking on the SERP?
Speaker: Fernando Angulo / Head of International Partnerships at SEMrush
Lecture language: English

11: 30-12: 00 – Q&A session

12: 00-12: 30 – Lunch break

12: 30-13: 00 – Presentation topic: SERP SEO & Semantic Content Optimization Hand-in-Hand
Speaker: Dido Grigorov / Head of SEO at Serpact
Lecture language: Bulgarian

13: 00-13: 30 – Presentation on the topic: Content is king right? But content is not king, the strategy behind content is real king.
Lecturer: Chris Simmance / Founder of Optus Digital and Under2
Lecture language: English

Reviews

Some feedback from visitors:

THE PRESENTATIONS WERE WONDERFUL AS THE ORGANIZATION BY YOUR PARTY. THE APPLICABILITY OF THE INFORMATION MAY DEPEND ON THE STAGES OF THE PROJECTS UNDER WHICH WE WORK.
THE TACKS AND STRATEGIES SUBMITTED WAS HELPFUL. Slightly more difficult to comprehend topics – exceptionally engaging, which aroused my interest in semantics.
and more…

FOR THE FIRST TIME I AM AT YOUR EVENT, BUT I WAS CLEARLY SURPRISED. I HAVE had a very useful day with you.

Charity

In addition to a wealth of practical knowledge, the event was dedicated to a noble cause. All the money raised from the ticket sales (BGN 2140) was donated for the treatment of little Elena from Svilengrad suffering from cerebral palsy and epilepsy.

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