Team

Nikola Minkov is the founder and CEO of Serpact – the SEO agency with the most international awards in Bulgaria. He has many years of professional experience in digital marketing, strategy development and management of large projects for clients such as Technopolis, Betano, Bwin, bTV Media group, DSK Bank, Tavex, BNT, Scala Hosting, myPOS, Orange Center and many others.

Along with this, Nikola successfully manages two other established brands:

– SERP Conf. – an international conference for SEO, E-commerce & AI;

– SERP Acad. – an academy for training future SEO specialists.

Currently, Nikola Minkov is scaling the startup Trackian, which develops a SaaS platform for all companies with an online presence. This product aims to help them make better marketing decisions, improve results, and increase profits.

He has been a guest lecturer at prestigious universities, such as Sofia University “St. Kliment Ohridski,” Università degli Studi di Trieste in Italy, and Soka University in Japan.

Nikola Minkov is a member of the Bulgarian E-commerce Association (BEA) board of directors and an official member of the Forbes Business Council, an invitation-only community for successful business owners and leaders worldwide. 

Read more

Katya Minkova is the deputy CEO of Serpact, SERP Conf and SERP Acad. She has been part of the team since the very beginning, actively supporting the agency’s development.

Currently, Katya is focused mainly on organizing SERP Conf. in Sofia and Vienna, and is responsible for strategic partnerships, communication with the sponsors of both conferences and coordinating the expo areas.

Katya likes to devote her free time to her family. She loves to travel with her husband and two children and learn about different cultures around the world.

Teresa Svetoslavova is a Sofia University “St. Kliment Ohridski” graduate majoring in Cultural Studies and an expert in content creation with over 10 years of experience in Bulgarian and foreign projects.

She has been part of the Serpact team since 2022, actively involved in copywriting, content marketing, semantic SEO, and overall online brand positioning through text and language techniques.

Teresa’s interests also include literature, philosophy, history and cultural anthropology.

Born in Plovdiv, Borislav Arapchev has been working in web design for over 24 years, and for over 20 years he has been focused on search engine optimization.

He and his team have implemented projects for clients in Bulgaria, Germany, France, the UK, the USA, Singapore, Sweden, and Canada, including the development of web pages, e-shops, and portals and the promotion of websites to the top positions in Google.

In his spare time, he enjoys reading esoteric literature, going to the movies, walking in nature and being with his family.

Read more

Deyan graduated in CCT (Computer Systems and Technology) from the Technical University. Programmer by nature and soul – HTML, CSS, PHP, JAVA, SQL, PERL, C, C ++, C #, he is responsible for all On-Page assignments at the Serpact SEO Agency.

Ivanina Milcheva has been part of the Serpact team since 2018, starting her development as a project manager. After her maternity leave, however, she rediscovered writing and returned in 2020 as a copywriter for external media.

Over time, her interest in content creation and the in-depth research that goes with it also pushed her towards SEO copywriting. In 2023, she attended Serp Acad. where she learned about search engine optimization and how it can help businesses in detail. Combining all this knowledge makes her an essential part of Serpact’s content team.

Ivanina is a passionate cook who can prepare exceptional meals from scratch outside of work. She also loves to dance and do funny sketches. Her artistic qualities make her the soul of the company.

He successfully completed SoftUni’s comprehensive digital marketing program, where he also took a course in Agile software project management. At Serpact, Konstantin’s responsibilities are to allocate project tasks, monitor deadlines, and communicate extensively with clients.

Konstantin likes to spend his free time doing various sports and social activities. He also maintains a personal blog sharing his original stories, poems, haikus and other works.

Tsvetelina has over 20 years of experience in marketing and sales. Since 2012, she has been involved in digital marketing, social media, and e-commerce. Her experience also includes video marketing.

As a Project Manager in the company, she ensures the successful management of projects. She believes the most successful projects go beyond short-term goals and create real client value.

She holds a Bachelor’s degree in International Economic Relations and a Master’s degree in Digital Marketing

With over 8 years of experience as a marketing expert, Stella is constantly learning and upgrading her knowledge and skills on a daily basis. She is passionate about improving business results, in the field of e-commerce with products, services and software. Her main focus is in SEO management, advertising, email marketing and quality content.

In addition to professional development, in her free time she likes to do sport, dance, photograph and tour our picturesque mountains. Travel, writing and cooking are her inspiration for happiness and more smiles.

At Serpact, she is dedicated in managing client’s projects and clear communication to achieve the desired business success.

More than 10 years ago, she first encountered SEO, Social Media Marketing and Copywriting. She decided that the world of SEO was the challenge she wanted to pursue and develop, improving in the field and having several successful projects behind her. Educated as an automation engineer 🙂 

She then decided to try the economics and graduated with a Masters in Accounting and Control.

In her free time she loves to travel and photograph beautiful places in and outside Bulgaria. Fan of the queen of sports – athletics.

At Serpact she is responsible for automating the workflow for better organization and higher productivity.

Svetla has been working in Content Marketing for more than 10 years. She met SEO by chance, but at the right time and hasn’t looked back since.

Over the years, she has worked for several SEO companies, where she was mainly involved in copywriting. He joined Serpact in 2018.

In her spare time, she loves to travel and explore new places around the country and abroad, read books and enjoy the beautiful moments each day brings her.

Ivan is a digital marketer with a specialization in Search Engine Optimization (SEO). He has been part of the Serpact team since 2019 and currently holds the role of Semantic SEO Strategist. With over 5 years in the field, he is involved in leading SEO projects and developing content marketing strategies oriented towards the most current SEO trends.

He graduated from the first SERP Acad. SEO course at Sofia University “St. Kliment Ohridski”, and Digital Marketing course at ESEI Barcelona. He also has successfully completed certification courses for SEO/Inbound Marketing/Content Marketing/Analytics from: Semrush, Google, Hubspot, Ahrefs, Surfer.

In his free time, Ivan loves to travel and lead an active lifestyle.

She graduated with Bachelor’s Degree in Applied Linguistics in English and Russian. Nikoleta has extensive experience as a project manager in the field of Translation services.

Afterwards, she graduated with Master’s Degree in Digital Marketing and Web Design, as well as completing a Digital Marketing program in SoftUni. The studies formed her interest in Content Marketing and SEO, and she decided to take a different career path. For a short time, she also worked as an Off-Page SEO specialist.

She likes to attend theatre events and spend spare time with family and friends in nature or by the sea. She also enjoys sports and learning new things.

Thanks to her travel blog, Stephani rediscovered the world of search engines more than 10 years ago. She started her journey by creating content, which she later optimised, and is now a semantic SEO strategist at Serpact.

She successfully completed the first SEO course of SERP Acad and is qualified in SEO and Inbound Marketing by HubSpot Academy and Content Marketing and SEO Fundamentals by Semrush. 

In her free time Stephanie enjoys folk dancing, conquering mountain peaks, kayaking and sleeping under the open sky. She captures her experiences and shares them with helpful information on her website.

Her SEO motto is: “A perfect process lasts no longer than an algorithm.”

Velin studied civil engineering at VSU “Lyuben Karavelov” Sofia. He then spent more than 12 years in the hosting industry, where he was involved in server technical support and key account management.

In the meantime, he has been involved in technical and semantic SEO for his projects and has worked on website optimization for businesses in Bulgaria, Europe and the USA.

In 2022, he graduated from SERP Acad. and turned SEO from a side job to a main job as a part of the Serpact team.

Velin is currently part of the agency’s semantics team. In his spare time, he is a certified skipper who sails to the horizon for fish and peace of mind.

Tanya Shomova is an author with 3 published books and 2 national literary awards.

Writing, reading and literature in general are her biggest passions.

Despite the lack of experience in the IT sector, she joined the SERPACT team as a Copywriter.

In her free time, Tanya loves to listen to music, practice sports, and take long walks in nature.

Sofia Kratchanova graduated in Photography from NATFA “Krastyo Sarafov,” but her professional path is working with words.

She has been part of the bTV News team for nine years, moving up the career ladder from a trainee in the media’s web team to the responsible editor of the btvnovinite.bg website. During this time, Sofia has followed some of the most critical social and political events at home and worldwide. For the last two of these nine years, she has been responsible for the overall concept and content of the media website.

In 2023, she graduated from a business development program organized by the Financial Times and the Google News Initiative for online media.

Gradually, Sofia’s interests in content creation are shifting more towards SEO. He took his first steps in the field as a responsible editor of btvnovinite.bg, developing and implementing various strategies and processes for optimizing news content online.

Sofia became part of Serpact’s semantic unit in 2024 as a Content Expert. 

Her personal interests are in cinema, the arts, music, and science. As a child, she wanted to be Indiana Jones, but everyone around her said writing would be her profession.

She believes that well-told stories can change the world.

Asparuh’s path in marketing began after completing a Master’s degree in Marketing Management at Erasmus University Rotterdam.

He worked with digital branding agencies for several years to create marketing strategies and content. She has experience of being involved in two start-up projects and loves to discover innovative ideas. He is currently part of the semantic team at Serpact. 

In 2024, he graduated from the Serp Acad. SEO Academy and continues his development through other marketing programs.

In his free time, Asparuh enjoys playing sports, reading and learning new skills, and getting lost on mountain eco-trails.

Nina is a civil engineer by education and has worked in a construction company’s production and technical department for 8 years.

Later, she decided to change her career path by indulging in her biggest passion since childhood, writing. In 2024, she successfully passed the Semantic SEO module at SERP Acad. and became part of the Serpact team as a Content writer.

Nina loves travelling with her family, dancing and hiking in the mountains.

Plamena has been part of the Technical SEO department since 2019 and is an On-Page SEO Specialist. She is fluent in C, C++, HTML, CSS, SQL, PHP, JavaScript.

She has a bachelor’s and master’s degree in Computer Systems and Technologies from TU Sofia, Plovdiv branch, and a professional qualification as a teacher of informatics and mathematics from Burgas Free University—Burgas.

Since her school years, she has discovered a passion for literature. In her free time, she loves to read and write poems and conquer new and interesting destinations.

Vasil has been interested in SEO since the summer of 2014, when he created a guide to events at the seaside just for a joke. For nearly four years, until the fall of 2024, he was part of a market leader company in the iGaming industry and specifically creating an affiliate network of sites. Vasil successfully completed the third edition of SERP Acad. with an excellent grade.

He is currently part of the technical team as On-Page SEO Specialist.

He is an avid sports fan and supporter of Botev Plovdiv. Vasil loves volunteering and is part of the Night of Angels Foundation. In his free time, he spends in the mountains with family and friends.

Stefan joined Serpact’s Off-Page SEO department in 2019.

He completed his secondary education at the “Hristo Botev” Secondary School in Svilengrad, where he studied “Tourist Animation” with English. Currently he is studying higher education with a major in “Software Technology and Design”.

At Serpact Stefan’s responsibilities are related to promoting different types of content.

In his free time, Stefan enjoys playing and watching football. In 2024, he became a football coach at amateur level.

Hristo is one of the first members of Serpact and Head of Media team. He expertly manages Serpact’s work with all external media.

He developed his practical skills in various Link-Building courses. Furthermore, he successfully passed the first edition of the SEO Academy organized by SERP Acad.

Outside the office, Hristo amazes us daily with his various interests and hobbies—fruit gardening, computer hardware, cars, electronics, and more.

The most important thing to him remains family and the reason he wakes up motivated every day. Hristo is a father of a beautiful little boy.

Pavel is part of the Off-Page SEO department at Serpact and is actively involved in Link Building.

He graduated from Hristo Botev Secondary School in Svilengrad. After that, he started developing his practical skills in various courses on computer literacy, Link Building, Photoshop, After Effects, and QA. He also upgraded his skills in the first edition of the SEO Academy SERP Acad.

Pavel has an eye for detail – one of his strengths is website QA. He can easily find any bug in our clients’ websites.

He likes to spend his spare time walking in nature and taking pictures of the majestic beauty of our country.

She has been dealing with marketing and event management for 15 years, 7 of them – with digital marketing and project management for website development and SEO projects.

Participated in a Bulgarian startup project for virtual property tours in 2014. 

She is interested in innovative projects, zero-waste life and the Italian language. She believes our life is as we made it, as stated in the movie “La vitta e bella”.

She assists the CEO in external communication with clients and partners, internal communication with the Operation Management and Finance departments, and preparing offers and contracts. She also assists the marketing team.

Donika entered digital marketing in 2020 as a web admin, expanding her expertise in on-page SEO, website architecture, writing website structural assignments and manual website QA.

She joined Serpact’s marketing team in 2022 and became Project Owner of SEO Academy SERP Acad. in 2023. Now, she works across SERP Acad, SERP Conf., and other Serpact projects, focusing on event management, marketing and web initiatives. 

In her spare time, she enjoys dance and art, fulfilling her childhood dreams as hobbies.

Geri graduated from the UNWE with a speciality in Accounting and Control. She has knowledge, expertise and work experience as a bank officer for more than 14 years in one of the leading banks in Bulgaria, as a Sales and Customer Service Consultant.

Geri likes smart, efficient, and innovative things that correspond to reality, which brought her to this point in her career and helped her become part of the Serpact team. In 2022, she successfully passed the first SEO course in Bulgaria, organized by SERP Acad.

She loves to have positive and inspiring people around her, she gives everything for her family and friends! Geri also loves to travel, no matter where, because she knows that wherever she goes, something new, unknown and interesting is waiting for her.

Ralitsa is a graphic and web designer with extensive experience in creating intuitive and modern designs. Inspired by the latest trends and with attention to every detail, she creates visual solutions that are not only aesthetically appealing but also functional.

With a flair for colors, shapes and user experience, Ralitsa transforms ideas into websites and graphic elements that meet clients’ goals and needs. She has excellent skills working with essential design tools and is always looking for new approaches to achieve optimal results.

With her creativity and professionalism, Ralitsa is a key part of the team, contributing to the development and success of each project.

Ivanka is a long-time journalist and PR expert. She has nearly 15 years of experience in electronic media in various positions – from editor, producer, and presenter to reporter and international editor.

Before joining the Serpact team, she was actively involved in PR, marketing, employer branding, and event management – both in the public and private sectors. She has been part of projects for some of the world’s leading companies.

She has experience working with students within the SU “St. Kliment Ohridski” and being an entrepreneur, part of an innovative startup that invented and patented its product.

In her free time, Ivanka enjoys Asian cinema and culture and writes a blog.

Julie graduated from Simeon Radev High School in Pernik and studied Computer Science at the NBU. In the beginning of 2023, she joined the Technical Department at Serpact. A year and a half later, she became part of the Content department, where she now contributes much of her technical knowledge.

Julie has been involved in marketing for over 6 years and has experience in email marketing, website creation, web-based project management, and SEO. In 2022, she completed the first Serp Acad. course, and her desire to pursue SEO became definite.

One of her favourite things is sharing her knowledge and helping other people improve. She has taught courses at Xplora Academy, International Graduate Business School, and NBU.

Her interests include process optimization, reading literary fiction, pedagogy, and psychology.