Team

Serpact is a company that is successfully developing on the Bulgarian and international market in the field of SEO services

Our portfolio includes many clients from different niches, and our successful work with them has been recognized in awards such as the Second Best Small Agency in the World by the Global Search Awards and Clutch Champion & Global Leader on the Clutch platform.

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Team

We help business even beyond the search engines!

After dozens of successful technical audits and site migrations, consulting and content marketing strategies, we are convinced of one thing – to develop together and work with care and thought for the customer is the only correct philosophy we follow at Serpact!

Sharing the experience and knowledge of the team is realized in the organization of the most prestigious International SEO Conference in Bulgaria – SERP Conf., as well as the specialized Academy for SEO, SERP Acad. Behind every award is the hard work and skill of our team. It’s staffed by professionals with years of experience in SEO, SEM, content marketing.

Let us introduce ourselves
We are the Serpact team

Nikola Minkov
Nikola Minkov
Founder & CEO

SEO Expert in On-Page SEO and Off-Page SEO with over 10 years experience. Certified for Google AdWords, Google Analytics, Google Digital Garage, Bing, Yahoo, Inbound and DoubleClick.

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Katya Minkova
Katya Minkova
Deputy CEO
Teresa Svetoslavova
Teresa Svetoslavova
Head of Semantic SEO

Teresa Svetoslavova is a Sofia University “St. Kliment Ohridski” graduate majoring in Cultural Studies and an expert in content creation with over 10 years of experience in Bulgarian and foreign projects.

She has been part of the Serpact team since 2022, actively involved in copywriting, content marketing, semantic SEO, and overall online brand positioning through text and language techniques.

Teresa’s interests also include literature, philosophy, history and cultural anthropology.

Borislav Arapchev
Borislav Arapchev
SEO Strategist

Borislav (born 1973 in Plovdiv) has been working in web design for over 24 years and in search engine optimization for over 20 years.

He and his team have implemented projects for clients in Bulgaria, Germany, France, the UK, the USA, Singapore, Sweden, and Canada, including the development of web pages, e-shops, and portals and the promotion of websites to the top positions in Google.

In her spare time, she enjoys reading esoteric literature, going to the movies, walking in nature and being with her family.

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Deyan Stoyanov
Deyan Stoyanov
Head of Technical SEO

Deyan graduated from CCT (Computer Systems and Technology) at the Technical University. Programmer by nature and soul – HTML, CSS, PHP, JAVA, SQL, PERL, C, C ++, C #. He is responsible for all On-Page assignments at the Serpact SEO Agency.

Ivanina Milcheva
Ivanina Milcheva
Content writer

Ivanina Milcheva has been part of the Serpact team since 2018, starting her development as a project manager. After her maternity leave, however, she rediscovered writing and returned in 2020 as a copywriter for external media.

Over time, her interest in content creation and the in-depth research that goes with it also pushed her towards SEO copywriting. In 2023, she attended Serp Acad. where she learned about search engine optimization and how it can help businesses in detail. Combining all this knowledge makes her an essential part of Serpact’s content team.

Ivanina is a passionate cook who can prepare exceptional meals from scratch outside of work. She also loves to dance and do funny sketches. Her artistic qualities make her the soul of the company.

Konstantin Kurdaliev
Konstantin Kurdaliev
Head of Project Management

He successfully completed SoftUni’s comprehensive digital marketing program, where he also took a course in Agile software project management. At Serpact, Konstantin’s responsibilities are to allocate project tasks, monitor deadlines, and communicate extensively with clients.

Konstantin likes to spend his free time doing various sports and social activities. He also maintains a personal blog sharing his original stories, poems, haikus and other works.

Tzvetelina Momchilova
Tzvetelina Momchilova
Project Manager

Tsvetelina has over 20 years of experience in marketing and sales. Since 2012, she has been involved in digital marketing, social media, and e-commerce. Her experience also includes video marketing.

As a Project Manager in the company, she ensures the successful management of projects. She believes the most successful projects go beyond short-term goals and create real client value.

She holds a Bachelor’s degree in International Economic Relations and a Master’s degree in Digital Marketing

Stela Karakerezova
Stela Karakerezova
Project Manager

With over 8 years of experience as a marketing expert, Stella is constantly learning and upgrading her knowledge and skills on a daily basis. She is passionate about improving business results, in the field of e-commerce with products, services and software. Her main focus is in SEO management, advertising, email marketing and quality content.

In addition to professional development, in her free time she likes to do sport, dance, photograph and tour our picturesque mountains. Travel, writing and cooking are her inspiration for happiness and more smiles.

At Serpact, she is dedicated in managing client’s projects and clear communication to achieve the desired business success.

Tanya Vulcheva
Tanya Vulcheva
Operations manager

More than 10 years ago, she first encountered SEO, Social Media Marketing and Copywriting. She decided that the world of SEO was the challenge she wanted to pursue and develop, improving in the field and having several successful projects behind her. Educated as an automation engineer 🙂 

She then decided to try the economics and graduated with a Masters in Accounting and Control.

In her free time she loves to travel and photograph beautiful places in and outside Bulgaria. Fan of the queen of sports – athletics.

At Serpact she is responsible for automating the workflow for better organization and higher productivity.

Svetla Yordanova
Svetla Yordanova
Semantic SEO Strategist

Svetla has been working in Content Marketing for more than 10 years. She met SEO by chance, but at the right time and hasn’t looked back since.

Over the years, she has worked for several SEO companies, where she was mainly involved in copywriting. He joined Serpact in 2018.

In her spare time, she loves to travel and explore new places around the country and abroad, read books and enjoy the beautiful moments each day brings her.

Ivan Angelov
Ivan Angelov
Semantic SEO Strategist

Ivan Angelov completed his secondary education at Prof. Ivan Bogorov Profiled Language School in Dimitrovgrad, with an extensive study of English and German, as well as with an additional profile in information technology.
Subsequently, he continued his studies at the Paisii Hilendarski University of Plovdiv where he pursued a degree in Molecular Biology. In addition to his interests in genetics, he is rediscovering a passion in a slightly different direction in the field of copywriting, which drives him to pursue another career in the field.

Nikoleta Yaneva
Nikoleta Yaneva
Semantic SEO Strategist

She graduated with Bachelor’s Degree in Applied Linguistics in English and Russian. She has extensive experience as a project manager in the field of Translation services.
Afterwards, she graduated with Master’s Degree in Digital Marketing and Web Design, as well as completing a Digital Marketing program in SoftUni. The studies formed her interest in Content Marketing and SEO, and she decided to take a different career path. For a short time, she also worked as an Off-Page SEO specialist.
She likes to attend theatre events, to spend spare time with family and friends in the nature, or by the sea. She enjoyes sports and learning new things.

Stefani Gospodinova
Stefani Gospodinova
Semantic SEO Strategist

Thanks to her travel blog, Stephani rediscovered the world of search engines more than 10 years ago. She started her journey by creating content, which she later optimised, and is now a semantic SEO strategist at Serpact.

She successfully completed the first SEO course of SERP Acad and is qualified in SEO and Inbound Marketing by HubSpot Academy and Content Marketing and SEO Fundamentals by Semrush. 

In her free time Stephanie enjoys folk dancing, conquering mountain peaks, kayaking and sleeping under the open sky. She captures her experiences and shares them with helpful information on her website.

Her SEO motto is: “A perfect process lasts no longer than an algorithm.”

Velin Naydenov
Velin Naydenov
Semantic SEO Strategist

Velin studied civil engineering at VSU “Lyuben Karavelov” Sofia. He then spent more than 12 years in the hosting industry, where he was involved in server technical support and key account management.

In the meantime, he has been involved in technical and semantic SEO for his projects and has worked on website optimization for businesses in Bulgaria, Europe and the USA.

In 2022, he graduated from Serp Acad. and turned SEO from a side job to a main job as a part of the Serpact team.

Velin is currently part of the agency’s semantics team. In his spare time, he is a certified skipper who sails to the horizon for fish and peace of mind.

Tanya Shomova
Tanya Shomova
Content Writer

Tanya Shomova is an author with 3 published books and 2 national literary awards.

Writing, reading and literature in general are her biggest passions.

Despite the lack of experience in the IT sector, she joined the SERPACT team as a Copywriter.

In her free time, Tanya loves to listen to music, practice sports, and take long walks in nature.

Sofia Kratchanova
Sofia Kratchanova
Content Expert

Sofia Kratchanova graduated in Photography from NATFA “Krastyo Sarafov,” but her professional path is working with words.

She has been part of the bTV News team for nine years, moving up the career ladder from a trainee in the media’s web team to the responsible editor of the btvnovinite.bg website. During this time, Sofia has followed some of the most critical social and political events at home and worldwide. For the last two of these nine years, she has been responsible for the overall concept and content of the media website.

In 2023, she graduated from a business development program organized by the Financial Times and the Google News Initiative for online media.

Gradually, Sofia’s interests in content creation are shifting more towards SEO. He took his first steps in the field as a responsible editor of btvnovinite.bg, developing and implementing various strategies and processes for optimizing news content online.

Sofia became part of Serpact’s semantic unit in 2024 as a Content Expert. 

Her personal interests are in cinema, the arts, music, and science. As a child, she wanted to be Indiana Jones, but everyone around her said writing would be her profession.

She believes that well-told stories can change the world.

Asparuh Georgiev
Asparuh Georgiev
semantic seo strategist

Asparuh’s path in marketing began after completing a Master’s degree in Marketing Management at Erasmus University Rotterdam.

He worked with digital branding agencies for several years to create marketing strategies and content. She has experience of being involved in two start-up projects and loves to discover innovative ideas. He is currently part of the semantic team at Serpact. 

In 2024, he graduated from the Serp Acad. SEO Academy and continues his development through other marketing programs.

In his free time, Asparuh enjoys playing sports, reading and learning new skills, and getting lost on mountain eco-trails.

Nina Videva
Nina Videva
Content writer

Nina is a civil engineer by education and has worked in a construction company’s production and technical department for 8 years.

Later, she decided to change her career path by indulging in her biggest passion since childhood, writing. In 2024, she successfully passed the Semantic SEO module at Serpacad and became part of the Serpact team as a Content writer.

Nina loves travelling with her family, dancing and hiking in the mountains.

Plamena Dzharadat
Plamena Dzharadat
Technical SEO Specialist

Plamena has been part of the Technical SEO department since 2019 and is an On-Page SEO Specialist. She is fluent in C, C++, HTML, CSS, SQL, PHP, JavaScript.

She has a bachelor’s and master’s degree in Computer Systems and Technologies from TU Sofia, Plovdiv branch, and a professional qualification as a teacher of informatics and mathematics from Burgas Free University—Burgas.

Since her school years, she has discovered a passion for literature. In her free time, she loves to read and write poems and conquer new and interesting destinations.

Vasil Dyulgerov
Vasil Dyulgerov
Technical SEO Specialist

Vasil has been interested in SEO since the summer of 2014, when he created a joke guide to events by the sea. For nearly four years until the fall of 2024, he was part of the Copmania market leader in the iGaming industry, particularly the creation of an affiliate network of marketing sites. He successfully completed the third edition of the SERP Acad with an excellent grade.

Currently part of a technical team as On-Page SEO Specialist (Technical SEO)

Avid sports fan and supporter of Botev Plovdiv. Loves volunteering and is part of the Night of Angels Foundation. Spends free time in the mountains with family and friends.

Stefan Fotelov
Stefan Fotelov
Media Outreach Specialists

Stefan joined Serpact’s Off-Page SEO department in 2019.

He finished his secondary education at the “Hristo Botev” Secondary School in Svilengrad , where he studied “Tourist Animation” with intensive study of English.  Currently she is studying higher education with a major in “Software Technology and Design”.

At Serpact Stefan’s responsibilities are related to promoting different types of content.

In his free time, Stefan enjoys playing and watching football. In 2024, he became an amateur football coach. 

Hristo Samandzhiev
Hristo Samandzhiev
Head of Media team

Hristo is one of the first members of Serpact and Head of Media team. He skillfully manages Serpact’s work with all external media.

He developed his practical skills in various Link-Building courses. Furthermore, he successfully passed the first edition of the SEO Academy organized by SERP Acad.

Outside the office, Christo amazes us daily with his various interests and hobbies—fruit gardening, computer hardware, cars, electronics, and more.

The most important thing to him remains family, which is why he wakes up motivated every day. Christo is the father of a beautiful little boy.

Pavel Sarandiev
Pavel Sarandiev
Media Outreach Specialists

Pavel is part of Serpact’s Off-Page SEO department and is actively involved in Link Building.

He finished his secondary education at Hristo Botev Secondary School in Svilengrad, after which he developed his practical skills in various computer literacy courses, Link Building, Photoshop, After Effects and QA. He also upgraded his skills in the first edition of the SEO Academy SERP Acad.

Paul has an eye for detail. One of his strengths is website QA, where he easily finds bugs in our clients’ websites.

He likes to spend his free time walking in nature and taking pictures of the majestic beauty of our country.

Tsvetelina Trendafilova
Tsvetelina Trendafilova
Assistant to the CEO

She has been dealing with marketing and event management for 15 years, 7 of them – with digital marketing and project management for website development and SEO projects.

Participated in a Bulgarian startup project for virtual property tours in 2014. 

She is interested in innovative projects, zero-waste life and the Italian language. She believes our life is as we made it, as stated in the movie “La vitta e bella”.

She assists the CEO in external communication with clients and partners, internal communication with the Operation Management and Finance departments, and preparing offers and contracts. She also assists the marketing team.

Donika Miteva
Donika Miteva
Marketing Expert

Donika entered digital marketing in 2020 as a web admin, expanding her expertise in on-page SEO, website architecture, writing website structural assignments and manual website QA.

She joined Serpact’s marketing team in 2022 and became Project Owner of SEO Academy SERP Acad. in 2023. Now, she works across SERP Acad, SERP Conf., and other Serpact projects, focusing on event management, marketing and web initiatives. 

In her spare time, she enjoys dance and art, fulfilling her childhood dreams as hobbies.

Gergana Uyurova
Gergana Uyurova
Finance Assistant

Geri completed her higher education at the UNWE, majoring in Accounting and Control. She has knowledge, experience and work experience as a bank employee for more than 14 years in one of the leading banks in Bulgaria, as a Sales and Customer Service Consultant.

Geri likes intelligent, efficient and innovative things, adequate to reality, which brought her to this point in her career and helped her become part of the Segrast team. In 2022, she passed the first SEO course in Bulgaria, organized by SERP Acad.

She loves having positive and enjoyable people around her, she gives her all for her family and friends! She also loves to travel, no matter where, because she knows that something new, unknown and exciting is waiting for her wherever she goes.

Ralitsa Aleksandrova
Ralitsa Aleksandrova
Web Designer

Ralitsa is a graphic and web designer with extensive experience in creating intuitive and modern designs that leave a lasting impression. Inspired by the latest trends and with attention to detail, she creates visual solutions that are not only aesthetically appealing, but also functional.

 With a flair for colors, shapes and user experience, Ralitza transforms ideas into websites and graphic elements that support clients’ goals. She has excellent skills working with essential design tools and is always looking for new approaches to achieve optimal results. 

With her creativity and professionalism, Ralitza is a key part of the team, contributing to the development and success of each project.

Lyubomir Lyubomirov
Lyubomir Lyubomirov
Content Ambassador

He has more than 25 years of experience in copywriting and is the creator of one of the first blogs for advertising writing. He has worked with clients from Bulgaria and abroad and implemented over 700 advertising campaigns. 

Lyubomir is a participant and organizer of numerous events related to Content Marketing Copywriting, a speaker at SEO Conference, Telerik Academy, SoftUni Digital, Advance Academy and Web Scriptorium. He has trained teams with copywriters of domestic and foreign companies. 

Lyubomir Lyubomirov is a member of Copywriters Network – the professional European network of copywriters. Part of the Serpact team since 2023. 

In the company he is Content Ambassador

Ivanka Georgieva
Ivanka Georgieva
PR

Ivanka is a long-time journalist and PR expert. She has nearly 15 years of experience in electronic media in various positions – from editor, producer, and presenter to reporter and international editor.

Before joining the Serpact team, she was actively involved in PR, marketing, employer branding, and event management – both in the public and private sectors. She has been part of projects for some of the world’s leading companies.

She has experience working with students within the SU “St. Kliment Ohridski” and being an entrepreneur, part of an innovative startup that invented and patented its product.

In her free time, Ivanka enjoys Asian cinema and culture and writes a blog.

Julie Ivanova
Julie Ivanova
Semantic SEO Strategist

Awards

Serpact & ScalaHosting печелят втора награда за развитие на проекта от WE-Awards 2023 Serpact с още една награда Global Awards 2021-2022 Serpact и Scala Hosting с втора награда от Vega Awards за Best Integrated Campaign 2022 Serpact и Scala Hosting с награда от Vega Awards за Complex Semantic SEO approach Serpact с награда Best Global SEO serpact we awards 2022 badge serpact we awards 2022 badge media inovator award 2021 web excellence awarid 2021 serpact vega award 2021 clutch award white (custom) Global20 Serpact Search Award Winner European-Search-Awards-2019-Badge

Serpact achievements

Serpact is a Winner at European Search Awards 2019 ceremony

Serpact – the first Bulgarian SEO Agency to receive the European Search Awards

We are delighted to announce to all our customers, partners, friends and subscribers on our YouTube channel that Serpact is the first Bulgarian SEO agency to receive the prestigious European Search Awards, Gaming Category, with its Efirbet project.

dido grigorov google zurich 2018 - Serpact presn

Serpact is the only Bulgarian SEO agency to present a Google official event

Serpact was approved to attend and present its case-study at the official Google Dance 2018 event at Google Headquarters in Zurich. The topic of our lecture by our colleague from Serpact – Dido Grigorov (Head of SEO) was: “403% more organic visitors in 12 months with the correct site architecture“.

Serpact certificate from Perficient Digital

Serpact is the only certified SEO agency in the world by Perficient Digital (Stone Temple)

Nikola Minkov was on a three-day internship at one of the largest digital agencies in the United States – Perficient Digital (Stone Temple), which has won the prestigious awards: US Search Awards 2018 – category: Best Use of Content Marketing, Interactive 2018 Marketing Awards category: Best Interactive Marketing B2B Campaign, The Drum Search Awards USA 2018 – Category: Search Personality of the Year. Nikola Minkov and Serpact received a Certificate in Content Marketing and SEO.

Forbes Awards

Borislav Arapchev with the Forbes Award for SEO Agency of the Year

In 2013 Idea Studio (acquired by Serpact in 2018) won the Forbes Award for SEO Agency of the Year. The award is accepted personally by Borislav Arapchev (SEO Strategist at Serpact).